Summary
Apple's ATT leads to significant revenue losses for SMEs
Apple's data protection measure "App Tracking Transparency" (ATT) strengthens user privacy, but causes significant revenue losses in e-commerce, especially for small and medium-sized enterprises (SMEs). The reason for this is the mandatory opt-in for users introduced by ATT.
Apple poised for strong fiscal 2026 start on resilient iPhone sales, Jefferies says
Apple Inc (NASDAQ:AAPL, XETRA:APC) is likely to deliver a stronger-than-expected start to fiscal 2026 as resilient iPhone demand and pricing power help offset rising component costs, analysts at Jefferies believe. Jefferies analysts see Apple's first-quarter fiscal 2026 results beating consensus forecasts, citing solid iPhone sales momentum and the company's ability to absorb higher memory and chip costs through higher average selling prices (ASPs).
Apple Inc Common Stock Profile
| Electronic Equipment, Instruments & Components Industry | Information Technology Sector | Timothy D. Cook CEO | LSE Exchange | - ISIN |
| US Country | 164,000 Employees | 10 Nov 2025 Last Dividend | 31 Aug 2020 Last Split | 12 Dec 1980 IPO Date |
Overview
Apple Inc., a global leader in technology, focuses on designing, manufacturing, and marketing a wide range of electronic devices and services. Its product line extends from smartphones and personal computers to wearables and accessories, catering to consumers, small and mid-sized businesses, as well as the education, enterprise, and government sectors. Through both physical retail and online stores, along with a network of third-party carriers and resellers, Apple has established a robust distribution channel worldwide. With its inception in 1976, Apple has grown to become an integral part of the tech industry, headquartered in Cupertino, California.
Products and Services
iPhone: Apple's flagship line of smartphones, renowned for their advanced features, sleek design, and powerful performance.
Mac: A series of personal computers designed by Apple, known for their innovative design and user-friendly interface.
iPad: Multi-purpose tablets offering a versatile computing experience, suitable for both professional and personal use.
Wearables, Home, and Accessories: This category includes AirPods, Apple TV, Apple Watch, Beats products, and HomePod, enhancing users' digital lifestyle through connectivity and entertainment.
AppleCare Support and Cloud Services: Provides users with extended warranty options and cloud storage solutions, ensuring data is safely stored and devices are maintained.
App Store: A digital platform allowing customers to explore and download a vast array of applications and digital content, ranging from books and music to video games and podcasts.
Apple Arcade: A subscription-based game service offering access to exclusive and premium games across all Apple devices.
Apple Fitness+: A personalized fitness service that integrates with Apple Watch, offering a range of workout routines led by expert instructors.
Apple Music: A streaming service providing a curated listening experience with a vast library of songs, on-demand radio stations, and playlists.
Apple News+: Subscription service offering access to hundreds of magazines and leading newspapers, curated for interest and relevance.
Apple TV+: Apple's entry into the streaming content world, providing exclusive original shows, movies, and documentaries.
Apple Card: A co-branded credit card offering a unique blend of financial management features within the Apple ecosystem.
Apple Pay: A secure and easy-to-use cashless payment service, designed to make transactions simple and private.
Intellectual Property Licensing: Apple licenses its cutting-edge technology and designs, allowing other companies to utilize its innovations under specific agreements.
