Aspirasi Hidup Indonesia Tbk. (ACEHF)

Overview

PT Aspirasi Hidup Indonesia Tbk, initially known as PT Ace Hardware Indonesia Tbk, has evolved significantly since its inception in 1995 to become a leading powerhouse in the Indonesian retail sector for household appliances and lifestyle products. With a broad network of retail outlets spread across the archipelago, including major cities and towns such as Jakarta, Surabaya, Bandung, and Yogyakarta, the company has established a formidable presence nationwide. This extensive reach enables PT Aspirasi Hidup Indonesia Tbk to meet the diverse needs of its consumer base, catering to various preferences and trends within the household and lifestyle markets. The company operates under the umbrella of PT Kawan Lama Sejahtera, positioning it strategically within Indonesia's retail ecosystem. The name change to PT Aspirasi Hidup Indonesia Tbk in June 2024 signifies a strategic rebranding aimed at reflecting the company's broader commitment to enhancing the quality of life for its customers through a diverse product offering.

Products and Services

PT Aspirasi Hidup Indonesia Tbk offers a comprehensive range of products across three main segments: Home Improvement Products, Lifestyle Products, and Toys Products. Each segment caters to different facets of daily living, from the practical to the pleasurable, ensuring that customers can find everything they need under one roof.

• Home Improvement Products: This segment includes a wide variety of items designed to enhance the functionality and aesthetics of living spaces. From power tools and electrical supplies to gardening equipment and kitchenware, PT Aspirasi Hidup Indonesia Tbk provides a selection that appeals to both the DIY enthusiast and the professional tradesperson. Their product range emphasizes quality and reliability, ensuring that customers can undertake home improvement projects with confidence.
• Lifestyle Products: Reflecting the evolving tastes and preferences of Indonesia's diverse population, the Lifestyle Products segment features a curated collection of goods that enhance everyday living. This includes fashionable home décor, cutting-edge electronics, and health and beauty products, all aimed at improving the wellbeing and lifestyle of its customers. PT Aspirasi Hidup Indonesia Tbk's commitment to sourcing the latest products means that shoppers are always able to find something new and exciting in-store.
• Toys Products: Recognizing the importance of play in development and leisure, PT Aspirasi Hidup Indonesia Tbk also offers an extensive Toys Products segment. Catering to children of all ages, this segment includes educational toys, outdoor play equipment, and the latest in electronic gaming. The range is carefully selected to promote learning, creativity, and physical activity, ensuring that children have access to toys that are not only fun but also beneficial to their growth and development.