Topgolf Callaway Brands Corp. (CLY)

Overview

Topgolf Callaway Brands Corp., initially known as Callaway Golf Company before its name change in September 2022, is a leading entity in the golfing sector, recognized for its innovative approach toward golf equipment and entertainment. Established in 1982 and based in Carlsbad, California, the company has successfully expanded its footprint to include operations in the United States, Europe, Asia, and other international markets. The organization is designed around a multi-segment operation that includes not only the design, manufacture, and sale of golf equipment and apparel but also the operation of Topgolf venues. These venues reimagine the golfing experience by combining technology-enabled hitting bays, comprehensive dining facilities, and event spaces, thereby offering a unique blend of sport and leisure activities.

Products and Services

The company’s offerings can be categorized into distinct segments, each addressing different aspects of the golfing and lifestyle industry:

• Topgolf Venues: Integrating entertainment and sport, these facilities feature technology-enhanced hitting bays, full-service bars, dining areas, and event spaces for social gatherings. The venues are also equipped with Toptracer technology, enabling precise ball-flight tracking, and they offer the World Golf Tour digital game for an immersive golfing experience.
• Golf Equipment: Under the esteemed Callaway and Odyssey brands, this segment offers an extensive range of golf equipment including drivers, fairway woods, hybrids, irons, wedges, packaged sets, and putters. Additionally, Callaway Golf and Strata brands extend their product line to include golf balls, catering to a broad spectrum of golfers from amateurs to professionals.
• Active Lifestyle Segment: This segment encompasses a wide array of products designed for golfers and those leading an active lifestyle, including:
  • Golf apparel and footwear, accessories like golf bags, gloves, headwear, and practice aids under the Callaway brand.
  • Golf and lifestyle apparel, hats, luggage, and other accessories under the TravisMathew brand, alongside footwear and related accessories branded as Cuater by TravisMathew.
  • Under the OGIO brand, offerings extend to storage and travel gear for both sport and personal use, including backpacks, travel bags, and other storage accessories, as well as outerwear, headwear, and additional accessories.
• Jack Wolfskin: This segment offers outdoor apparel such as jackets, trousers, dresses, skirts, and tops, alongside footwear and outdoor equipment including packs, bags, travel bags, tents, sleeping bags, and accessories, promoting an outdoor lifestyle.

The company has developed an extensive distribution network, selling its products through golf and sporting goods retailers, online and mass merchants, department stores, third-party distributors, and direct mail order stores. Additionally, Topgolf Callaway Brands Corp. directly engages with consumers through its own retail stores and websites, ensuring a wide-reaching presence across multiple sales channels.