Mercedes-Benz Group AG (DAII)

Overview

Mercedes-Benz Group AG is a prominent automotive company based in Stuttgart, Germany, with global operations. Established in 1886, the company has a rich history in the automotive industry, known initially as Daimler AG before rebranding to Mercedes-Benz Group AG in February 2022. The company is organized into three main segments: Mercedes-Benz Cars, Mercedes-Benz Vans, and Mercedes-Benz Mobility. These divisions encompass a wide range of activities, including the development, manufacturing, and sales of premium cars and vans, along with offering various mobility and digital services. Mercedes-Benz Group AG has built a prestigious reputation for its high-quality vehicles and innovative services, aiming to cater to a diverse clientele with its range of luxury, performance, and utility vehicles.

Products and Services

• Mercedes-Benz Cars

The flagship offering, it includes a variety of luxury passenger vehicles under the renowned brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and the celebrated G-Class. These cars are known for their innovative design, advanced technology, and premium comfort, catering to a broad spectrum of tastes and preferences.

• Mercedes-Benz Vans

Apart from luxury passenger cars, the company also specializes in the production and sale of high-quality vans. These vehicles are designed to meet the diverse needs of businesses for cargo transportation and delivery, as well as for individuals requiring spacious and versatile mobility solutions.

• Mobility Services

Mercedes-Benz Mobility segment offers a comprehensive range of services, including financing, leasing, car subscription and rental, fleet management, and insurance brokerage. Aimed at enhancing customer experience, these services offer flexibility, convenience, and peace of mind for both individual and corporate clients.

• Digital Services for Charging and Payment

Recognizing the importance of sustainable and convenient mobility solutions, Mercedes-Benz provides digital services geared towards electric vehicle users. These include innovative charging and payment solutions that simplify the user experience, making electric mobility more accessible and enjoyable.

• Spare Parts and Accessories

The company also delivers a comprehensive catalog of genuine spare parts and accessories for all its vehicle models. These products are designed to maintain the high performance, safety, and aesthetics of Mercedes-Benz vehicles, ensuring customer satisfaction and longevity of their cars and vans.