DoubleVerify Holdings Inc. (DV)

Overview

DoubleVerify Holdings, Inc. stands as a pioneering force in the realm of digital media, offering a comprehensive software platform designed for the measurement and data analytics of digital advertising, both in the U.S. and globally. Esteemed for delivering solutions that empower advertisers to amplify the effectiveness, quality, and return on investment of their digital advertising efforts, the company has established itself as a vital player in the advertising industry. Founded in 2008 and with its headquarters nestled in New York, New York, DoubleVerify caters to a wide range of clientele. This includes brands, publishers, and various supply-side customers across multiple industry sectors such as consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare.

Products and Services

DoubleVerify Holdings, Inc. presents a portfolio of offerings aimed at optimizing digital advertising outcomes:

• DV Authentic Ad: This metric is at the forefront of measuring digital media quality. It certifies that each digital advertisement is free from fraud, adheres to brand suitability, ensures viewability, and verifies accurate geographical delivery. The significance of DV Authentic Ad lies in its comprehensive evaluation, offering advertisers peace of mind that their ads reach the intended audience in the right context.
• DV Authentic Attention: Designed to enhance campaign performance, DV Authentic Attention delivers actionable and extensive data. Its role is to provide advertisers with insights that help fine-tune their campaigns for improved engagement and results, making it an invaluable tool for campaign optimization.
• Custom Contextual Solution: This service facilitates the alignment of ads with contextually relevant content, thereby maximizing user engagement and driving campaign performance. The Custom Contextual Solution stands out for its ability to help advertisers place their messages in the most appropriate contexts, ensuring higher relevance and engagement with the target audience.
• DV Publisher Suite: Tailored for digital publishers, this suite aims to enhance revenue management and inventory yield. It does so by improving video delivery, identifying untapped or unfilled sales opportunities, and compiling data across all inventory sources. DV Publisher Suite thereby empowers publishers with tools to optimize their offerings and revenue.
• DV Pinnacle: Representing the pinnacle of service and analytics platforms, DV Pinnacle offers a user interface that permits customers to apply and adjust controls over their media plans. Additionally, it tracks campaign performance metrics across various channels, formats, and devices. DV Pinnacle is instrumental for advertisers seeking a centralized overview and management tool for their digital advertising efforts.

The integration of DoubleVerify's software solutions within the digital advertising ecosystem — spanning programmatic platforms, social media channels, and digital publishers — underscores the company's pivotal role in advancing the quality, efficiency, and effectiveness of digital advertising worldwide.