Ford's FQ2 earnings show ongoing profit margin pressure and heightened uncertainty ahead. The company's competitiveness has been weakening in recent years, even before the start of the tariff drama. Recent trade deals and tariff changes, especially with Japan and China, could make it even more challenging for Ford.
Ford tops Q2 earnings and sales estimates, but a $2B net tariff hit clouds the automaker's 2025 outlook.
Ford Motor (F) shares advanced modestly as the automaker posted better-than-expected results, although it lowered its guidance as it sees tariff impacts to be greater than previously thought.
Ford Motor Company (NYSE:F) shares were little changed on Thursday as the automaker reported mixed earnings for the second quarter and reinstated its full-year guidance, projecting a $2 billion hit from global tariffs. The company posted a record $50.2 billion in revenue for Q2, ahead of estimates of $44.14 billion.
Ford is set to reveal more information about its upcoming low-cost electric vehicles at an event in Kentucky on August 11. And the company is talking a very big game: CEO Jim Farley said Wednesday that the announcement is “a Model T moment” for Ford.
Ford is projecting a $2 billion bill due to the Trump administration's tariffs. That is $500 million higher than what it forecast last quarter.
Ford Motor Company (NYSE:F ) Q2 2025 Earnings Conference Call July 30, 2025 5:00 PM ET Company Participants Andrew Frick - President of Ford Blue & Ford Model e James Duncan Farley - President, CEO & Director Kumar Galhotra - Corporate Participant Lynn Antipas Tyson - Executive Director of Investor Relations Sherry House - Chief Financial Officer Conference Call Participants Colin M. Langan - Wells Fargo Securities, LLC, Research Division Dan Meir Levy - Barclays Bank PLC, Research Division Daniel Roeska - Sanford C.
Ford recorded a net loss for the quarter of $36 million, which it said was primarily due to special charges related to cancellation of a three-row electric SUV, and field service actions from a $570 million recall.
Although the revenue and EPS for Ford Motor (F) give a sense of how its business performed in the quarter ended June 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
Ford Motor Co. late Wednesday warned investors it will take a bigger hit this year from tariffs, and reinstated its outlook for the year.
Ford Motor said on Wednesday its second-quarter results took an $800 million hit from tariffs, a less pronounced impact than some of its U.S. rivals thanks to Ford's strong domestic manufacturing base.
The hit on imported parts helped wipe out the company's net profit in the second quarter.