Nepa AB (NEPA)

Overview

Nepa AB (publ) is a pioneering consumer research and analytics company with a global presence extending beyond its home base in Sweden. Since its inception in 2006, Nepa has dedicated itself to bridging the gap between data and actionable insights, providing businesses with the intelligence they need to navigate the complexities of today's market. Headquartered in Stockholm, Sweden, the company stands at the forefront of marketing intelligence solutions, leveraging its expertise to assist companies in understanding consumer behavior, optimizing marketing strategies, and ultimately driving growth. Through its innovative approaches and state-of-the-art Consumer Science Platform, Nepa AB (publ) is redefining the landscape of consumer research and analytics.

Products and Services

• Customer Experience Solutions

These solutions focus on optimizing the interaction between a brand and its customers by analyzing and understanding the customer journey. Nepa offers insights into various touchpoints, aiming to enhance customer satisfaction and loyalty.

• Concept and Design Tests

Nepa employs various testing methodologies to evaluate the effectiveness and appeal of new concepts and designs before they are launched. This service helps businesses refine their offerings based on consumer feedback and market acceptance.

• Price and Packaging

This area of expertise involves analyzing consumer reactions to pricing strategies and packaging designs. Nepa's insights help companies adjust their pricing and packaging to better meet customer expectations and improve market competitiveness.

• Paths to Purchase

Nepa's analysis of the paths to purchase provides businesses with a deeper understanding of the consumer buying journey. By identifying key touchpoints and motivations, companies can tailor their marketing strategies to more effectively drive conversions.

• Role of Search

Understanding how and why consumers use search engines in their path to purchase is crucial. Nepa's insights into search behavior enable companies to optimize their search marketing strategies for better visibility and engagement.

• Brand Tracking

Nepa's brand tracking solutions provide companies with continuous feedback on brand performance and perception in the market. This data is invaluable for maintaining brand health and strategizing for long-term growth.

• Marketing Mix Modeling

This service offers a comprehensive analysis of how different marketing channels and activities contribute to overall sales and marketing objectives. Nepa's modeling helps businesses allocate their marketing budgets more effectively.

• Campaign Evaluation Solutions

Campaign evaluation involves assessing the impact of marketing campaigns on brand perception and consumer behavior. Nepa's analytics allow companies to measure success and refine future campaigns for improved results.