Cracker Barrel Old Country Store, Inc. (OLD)
XSTU 
Summary
OLD Chart
SHOWING CRACKS: Cracker Barrel sales still taking hit from rebrand fiasco
'The Big Money Show' panel weighs in on Cracker Barrel sales still feeling the effects of the rebrand controversy. #crackerbarrel #rebrand #sales #retail #restaurants #foxbusiness #thebigmoneyshow #news
Cracker Barrel Is Still Feeling the Effects of Its Rebranding Debacle. Stock Hits Lowest Level Since 2009.
The fallout continues over Cracker Barrel Old Country Store's (CBRL) ill-fated logo change and restaurant revamp.
Cracker Barrel shares drop on Q1 earnings miss, slashed guidance
Cracker Barrel Old Country Store (NASDAQ:CBRL) shares fell 4.5% in early trade on Wednesday after the restaurant chain's first quarter earnings disappointment and it downwardly revised its full-year guidance. For the quarter ended October 31, 2025, the company reported revenue of $797.2 million, missing Wall Street estimates of about $801 million.
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Cracker Barrel Old Country Store, Inc. Profile
| Hotels, Restaurants & Leisure Industry | Consumer Discretionary Sector | Julie Felss Masino CEO | XSTU Exchange | US22410J1060 ISIN |
| US Country | 77,600 Employees | 16 Jan 2026 Last Dividend | 22 Mar 1993 Last Split | - IPO Date |
Overview
Cracker Barrel Old Country Store, Inc. is a distinguished entity known for developing and operating the Cracker Barrel Old Country Store concept throughout the United States. Esteemed for its unique blend of restaurant and gift shop, the company was founded in 1969 and has its headquarters nestled in Lebanon, Tennessee. Cracker Barrel stands out by offering a comprehensive dining experience that encompasses breakfast, lunch, and dinner served daily, coupled with the convenience of dine-in, pick-up, and delivery services. The company's establishments are a familiar sight in the U.S., embodying a tradition of comfort food complemented by a charming gift shop.
Products and Services
- Restaurants
- Gift Shop
At the heart of Cracker Barrel's operations are its restaurants that serve up comforting, home-style meals. Catering to a wide array of tastes, the menu features a rich variety of breakfast, lunch, and dinner options, ensuring a satisfying meal at any time of the day. Each restaurant is designed to offer a warm and inviting dining experience, complete with customer service that makes patrons feel right at home. Additionally, Cracker Barrel adapts to modern dining preferences by offering pick-up and delivery options, making it convenient for customers to enjoy their meals wherever they prefer.
Adjacent to each restaurant is a Cracker Barrel gift shop, presenting a treasure trove of items ranging from decorative and functional to nostalgic and seasonal. Shoppers can find an assortment of unique products, including iconic rocking chairs, seasonal gifts, apparel, and toys. The gift shop also features a variety of food items such as candies, preserves, and an array of specialty food products, making it a perfect spot for finding a unique gift or a delightful treat for oneself. The wide range of merchandise ensures that every visit can offer something new and interesting to explore.
Contact Information
