Urban One Inc. (UONEK)

Overview

Urban One, Inc., functions as a diversified multimedia company in the United States, primarily serving the African-American and urban markets through its various media outlets and platforms. The company categorizes its operations into four main segments: Radio Broadcasting, Cable Television, Reach Media, and Digital. Originally founded in 1980 and initially named Radio One, Inc., the company underwent a rebranding to Urban One, Inc. in May 2017, reflecting its expanded focus beyond radio broadcasting. Headquartered in Silver Spring, Maryland, Urban One, Inc. plays a significant role in providing urban-oriented content and entertainment, leveraging its wide array of platforms to target a predominantly African-American audience.

Products and Services

• Radio Broadcasting:

This segment includes Urban One's radio broadcasting operations which predominantly cater to African-American and urban listeners. As of the end of 2021, the company owned and/or operated a total of 64 broadcast stations, which comprise 54 FM or AM stations, 8 HD stations, and 2 low power television stations. These stations operate under the Radio One tradename across 13 urban markets in the United States, showcasing the company's strong presence in the radio broadcast field targeting urban audiences.

• Cable Television:

Urban One offers targeted cable television through its Cable Television segment. This includes TV One, a network aimed at providing a diverse mix of programming for African-American viewers, and CLEO TV, which focuses on lifestyle and entertainment content. These networks underscore the company’s commitment to delivering quality television content that resonates with the African-American community.

• Reach Media:

The Reach Media segment encompasses Urban One's syndicated radio programming efforts, which include popular shows such as the Get Up! Mornings with Erica Campbell Show, Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. Apart from radio shows, Reach Media also manages BlackAmericaWeb.com, a website targeting African-Americans with news, entertainment, and cultural content. Additionally, this segment includes various event-related activities, further engaging the company's target audience through diverse mediums.

• Digital:

Urban One extends its reach to the digital domain through the Digital segment, which owns and operates Interactive One. Interactive One serves the African-American community with an array of digital platforms including Cassius, Bossip, HipHopWired, and MadameNoire. These platforms and brands offer social content, news, information, and entertainment specifically catered to Urban One’s target demographic, leveraging digital spaces to broaden its impact and engagement with African-American audiences.