Varun Beverages Ltd. (VBL)

Overview

Varun Beverages Limited operates as a key franchisee of PepsiCo, engaging in the production, bottling, distribution, and sales of carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs). The company’s partnership with PepsiCo allows it to manufacture and distribute beverages under globally recognized trademarks, catering to a diverse consumer base. Since its incorporation in 1995, Varun Beverages has established a significant footprint, not only in its home country, India, but also across various international territories including Nepal, Sri Lanka, Morocco, Zambia, Zimbabwe, Congo, Dubai, South Africa, Eswatini, Lesotho, Namibia, Botswana, and Mozambique. Headquartered in Gurugram, India, the company has efficiently expanded its portfolio to include an array of beverage options to suit different consumer preferences and occasions.

Products and Services

• Carbonated Soft Drinks (CSDs): Varun Beverages manufactures and distributes CSDs under several popular PepsiCo brands. These include:
  • Pepsi & Pepsi Black
  • Mountain Dew
  • Mirinda
  • 7UP
  The company caters to the wide tastes of consumers, offering everything from classic colas to flavored sodas.
• Energy Drinks: Under the Sting and Sting Blue brands, Varun Beverages caters to the growing demand for energy drinks in the market, offering consumers variations that blend taste with an energy boost.
• Club Sodas: Recognizing the preference for mixers, the company produces club sodas under the Evervess and Dukes brands, suitable for a wide range of cocktails and soft drink mixes.
• Carbonated Juice-Based Drinks: The 7UP Nimbooz Masala Soda brand represents the company's foray into carbonated juice-based drinks, a category that marries traditional soda with the tangy zest of citrus.
• Non-Carbonated Beverages (NCBs): Diversifying beyond carbonation, Varun Beverages produces and distributes a variety of NCBs, including:
  • Fruit pulp/juice-based drinks under Tropicana 100%, Tropicana Delight, Slice, and 7UP Nimbooz
  • Ice-tea in various flavors under the Lipton brand
  • Sports drinks in several flavors under the Gatorade brand
  • Package drinking water under the Aquafina and Aquavess brands
  • Value-added dairy-based beverages under the Cream Bell brand
  This range includes everything from refreshing fruit juices and tea to hydrating sports drinks and pure water, catering to health-conscious consumers and those seeking convenient hydration and nutrition solutions.