Alpha Group Co., Ltd. (002292)

Overview

Alpha Group operates as a prominent animation and entertainment company with a wide international and domestic presence, primarily based in China. Having evolved from its former identity as Guangdong Alpha Animation and Culture Co., Ltd., the company rebranded itself to Alpha Group in March 2016. Since its inception in 1993, Alpha Group has made significant strides in the fields of animation and entertainment. The company's expertise spans across various facets of the industry, which includes content creative research and development, production and distribution, marketing, and IP commercial operation activities. Moreover, Alpha Group is engaged in the film and television business, management of media advertisements, and IP licensing businesses, thus marking its prominence in the respective sectors. Headquartered in Guangzhou, China, the company has established itself as a key player in the animation and entertainment landscape, leveraging its capabilities to create engaging content and products for its diverse audience.

Products and Services

• Content Creation and Distribution:

Alpha Group specializes in the research, development, and distribution of creative content. This encompasses animated films, television shows, and cultural performances, catering to a wide range of audiences both in China and internationally.

• IP Authorization and Licensing:

The company engages in IP authorization and licensing, offering a portfolio of branded content for use in various media and merchandise. This enables other entities to leverage Alpha Group's popular IPs for their own products and promotions.

• Media and Advertisement Management:

Alpha Group manages media advertisements, facilitating the promotion of content and products across different platforms. This service ensures maximum visibility and engagement with target audiences.

• Baby and Children's Products:

Under the babytrend and Aobei brands, Alpha Group manufactures and distributes a wide range of baby and children's products. This includes baby strollers, car safety seats, beds, dining chairs, baby walkers, and paper products, emphasizing safety, quality, and innovation.

• Animation IP and Building Block Toys:

Expanding its product range, Alpha Group offers animation IP and building block toys designed to entertain and educate kids. These products are inspired by the company's popular animations, creating a tangible connection between their content and merchandise.

• Mobile Games Development and Operation:

The company has ventured into digital entertainment, developing and operating mobile games. This diversifies Alpha Group's offerings, providing digital experiences based on its popular IPs and reaching audiences through mobile platforms.