International Business Machines Corporation (IBM)
Summary
IBM Chart
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Generative Artificial Intelligence (AI) in Digital Marketing Market Opportunities and Strategies Report 2025-2034: Top 10 Players Control Just 15.2%, with IBM Leading at 3.48% Share
The global generative AI in digital marketing market will surge from $2.48 billion in 2024 to $35.12 billion in 2034, driven by demand for personalization and AI advancements. North America leads with a 33.66% share. Key growth sectors include mobile marketing and content generation. Major players like IBM and Google dominate, with evolving strategies focusing on AI-powered advertising and video tools. Key trends include automated content and creative advertising innovation, revolutionizing digital marketing efficiency. The global generative AI in digital marketing market will surge from $2.48 billion in 2024 to $35.12 billion in 2034, driven by demand for personalization and AI advancements. North America leads with a 33.66% share. Key growth sectors include mobile marketing and content generation. Major players like IBM and Google dominate, with evolving strategies focusing on AI-powered advertising and video tools. Key trends include automated content and creative advertising innovation, revolutionizing digital marketing efficiency.
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International Business Machines Corporation Profile
| Information Technology Services Industry | Technology Sector | Mr. Arvind Krishna CEO | XMEX Exchange | US4592001014 ISIN |
| US Country | 270,300 Employees | 10 Feb 2025 Last Dividend | 4 Nov 2021 Last Split | - IPO Date |
Overview
International Business Machines Corporation, renowned as IBM, operates globally, providing a comprehensive suite of solutions and services through its diverse business segments: Software, Consulting, Infrastructure, and Financing. The company’s foundation lies in offering cutting-edge integrated solutions that leverage hybrid cloud and AI technologies, supporting clients across various sectors in achieving digital and AI transformations. Initially established as the Computing-Tabulating-Recording Co. in 1911, IBM has evolved to position itself at the forefront of technological innovation, with its headquarters in Armonk, New York. Through strategic partnerships with industry giants including Adobe, Amazon Web Services, Microsoft, Oracle, Salesforce, Samsung Electronics, SAP, and more, IBM aims to enhance its offerings and expand its market reach.
Products and Services
Software: IBM’s Software segment is pivotal in facilitating digital and AI transformations for clients. This includes a robust hybrid cloud and AI platforms designed to work across the varied applications, data, and environments that organizations operate within. These platforms empower clients to seamlessly integrate AI into their operations, enhance their digital capabilities, and optimize their use of data.
Consulting: The Consulting segment at IBM showcases the company's commitment to integrating skills across strategy, experience, technology, and operations. It focuses on domain and industry-specific consultancy, helping businesses navigate through their digital transformation journeys by leveraging IBM's deep industry expertise and innovative technological solutions.
Infrastructure: Infrastructure solutions provided by IBM include both on-premises and cloud-based server and storage solutions. Furthermore, it offers life-cycle services essential for deploying hybrid cloud infrastructure efficiently. These services are crucial for businesses looking to modernize their IT infrastructure with flexible, scalable, and secure solutions.
Financing: IBM’s Financing segment plays a vital role in supporting clients through financing options that enable the acquisition of hardware, software, and services. This segment ensures clients can leverage IBM's solutions in a financially sustainable manner, facilitating both client and commercial financing options.
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