QIWI plc (QIWI)

Overview

QIWI plc and its subsidiaries operate a leading electronic online payment system, primarily servicing Russia, Kazakhstan, Moldova, Belarus, the United Arab Emirates, and other international locations. The company functions through two primary segments: Payment Services, and Corporate and Other Category. With a significant presence in its operational regions, QIWI embraces a comprehensive network involving approximately 62,000 kiosks and 12,000 terminals. Established in 2007, the company's headquarters are situated in Nicosia, Cyprus, symbolizing its strategic position in the global market.

Products and Services

• Qiwi Wallet: An advanced online and mobile payment processing and money transfer system. It enables customers to effortlessly pay for various merchant services and products, as well as carry out peer-to-peer money transfers using a virtual wallet. This flexibility enhances user experience by simplifying transactions.
• Visa Prepaid Cards: These cards provide an additional layer of convenience and security for transactions, further broadening QIWI's array of payment solutions. Customers can utilise these prepaid cards for a variety of purposes, ensuring a secure transaction mechanism.
• ROWI: Catering to small and medium-sized enterprises, ROWI offers digital structured financial products. This service is designed to support the financial health and growth of businesses by providing innovative financial solutions.
• Flocktory: A cloud-based Software-as-a-Service (SaaS) platform specializing in customer lifecycle management and personalization. Primarily focusing on automated marketing solutions for industries such as e-commerce, finance, media, and travel, Flocktory facilitates efficient customer engagement strategies.
• RealWeb: This full-cycle digital marketing service delivers comprehensive online marketing strategies. RealWeb provides various services including context and media advertising management, social network strategies, programmatic, CPA, and mobile marketing, aiming to enhance the digital presence and performance of its clients.
• Centra: Serving as a marketplace for advertising products and services, Centra enables businesses to access a wide range of marketing tools and solutions. This platform assists in optimizing advertising strategies to achieve better market penetration and customer reach.
• "" Platform: Offers complex, customized end-to-end business applications. These applications are crafted to meet the specific needs of businesses, ensuring that they have the technological infrastructure necessary to thrive in the digital age.
• GARPUN: An automated system for managing context advertising. GARPUN simplifies the process of ad management, making it easier for businesses to effectively target their advertising efforts and achieve better outcomes.