Cracker Barrel Old Country Store, Inc. (CBRL)
Cracker Barrel drops marketing firm behind disastrous logo refresh, raising further questions about future plans
Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising further questions about the Americana-themed restaurant chain's path forward.
Cracker Barrel Drops Firm Behind Ill-Fated Logo Change
Chain had hired marketing firm Prophet to refresh its image and restaurants; Cracker Barrel shifts executives in operations, menu roles.
Cracker Barrel facing aggressive proxy battle from Steak ‘n Shake owner
“Shareholders need to send a strong message to the board for failing to get rid of a manager who is worse than mediocre,” according to a proxy statement.
Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.
A hotly debated rebrand has depressed sales at Cracker Barrel since mid-August. The restaurant chain is trying to move on.
Cracker Barrel Q4 Earnings Miss Estimates, Revenues Beat, Stock Down
CBRL's Q4 results show an earnings miss but a revenue beat, with shares sliding nearly 10% due to weak traffic and macro headwinds.
Cracker Barrel Targeted With Proxy Fight By Steak 'n Shake Investor
Sardar Biglari's eighth proxy battle waged at Cracker Barrel follows the branding uproar at the restaurant chain.
As Cracker Barrel stumbles on Wall Street, its superfans offer a glimmer of hope
Cracker Barrel's stock slid nearly 10% after its Q4 earnings report on Wednesday had mixed results. While it missed on earnings, the report showed revenue beat expectations, and loyalty sign-ups surged.
Cracker Barrel CEO Masino admits in earnings call, underestimating customer connection to iconic style
The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.
Cracker Barrel Old Country Store (CBRL) Misses Q4 Earnings Estimates
Cracker Barrel Old Country Store (CBRL) came out with quarterly earnings of $0.74 per share, missing the Zacks Consensus Estimate of $0.78 per share. This compares to earnings of $0.98 per share a year ago.
Cracker Barrel Shares Tumble as Chain Expects Guests to Reduce Visits
The CEO says the restaurant chain is listening to guests and is optimistic after the logo controversy.
Cracker Barrel tried to win back customers by abandoning its logo and remodels. But it still sees fewer diners up ahead.
Shares of Cracker Barrel Old Country Store Inc. fell after hours on Wednesday after the Americana-themed restaurant chain forecast falling traffic for the fiscal year ahead and sales that were below Wall Street's expectations, as it deals with blowback over efforts to change its logo and remodel its stores.
Could Cracker Barrel Move Higher After Earnings?
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