Bonia Corporation Berhad (9288)

Overview

Bonia Corporation Berhad, headquartered in Kuala Lumpur, Malaysia, is a comprehensive lifestyle brand renowned for its exclusive designs in apparel, footwear, accessories, and leather goods. With its inception in 1974, the company has flourished into a multinational entity, extending its market presence across Malaysia, Singapore, Indonesia, and other international territories. Bonia operates through Retailing, Manufacturing, and Investment and Property Development segments, encompassing an expansive range of products while also venturing into the investment, development, and rental of commercial properties. Furthermore, it undertakes intellectual property management, treasury management services, creative design, brand management, advertising, production, and the retail and wholesale of general merchandise and cosmetics, reinforcing its stature in the global fashion and lifestyle domain.

Products and Services

• Fashion Apparel and Footwear

  Under its retail segment, Bonia offers a sophisticated assortment of fashion wear including coats, jackets, cardigans, sweatshirts, dresses, skirts, pants, shorts, shirts, tops, sportswear, blazers, T-shirts, and sweatshirts for both men and women. Catering to the contemporary and stylish consumer, these products highlight the brand's commitment to fashion-forward designs and quality.

• Accessories and Leather Goods

  Bonia excels in the design, manufacturing, and marketing of high-end leather goods and accessories. The portfolio includes bags, wallets, sunglasses, and watches that stand out for their craftsmanship and timeless elegance. These products are available through a network of retail stores and online platforms, showcasing the brand's adaptability in the digital retail space.

• Online Retail

  The company has embraced e-commerce to widen its reach, operating several online platforms such as www.bonia.com.my, www.sembonia.com, www.braunbuffel.com, and www.valentinorudy.com.my. These sites offer consumers the convenience of shopping for Bonia's wide range of products online, along with access to exclusive online-only offers and collections.

• Commercial Property Investment and Development

  Bonia extends its business operations into the realm of investment, development, and rental of commercial properties. This diversified venture underlines the company's strategic approach to leveraging its assets for broader business gains, beyond its primary focus on fashion and lifestyle retail.

• Intellectual Property Management and Other Services

  The company is also engaged in intellectual property management, treasury management services, creative design, brand management, advertising, production, and the retail, import, and export of general merchandise and cosmetics. These services demonstrate Bonia's multi-faceted approach to business, ensuring growth and innovation across different sectors of its operations.