Apple is lighting a fire under its artificial intelligence (AI) efforts, pledging to “significantly” step up investments and dedicating more staff toward the development of Apple Intelligence features.
Apple CEO Tim Cook's remarks on Thursday confirm that the company is going to invest more heavily in the technology. "We're very open to M&A that accelerates our roadmap," Cook said.
Tariffs are projected to cost Apple $1.1 billion in the July-to-September quarter, an uptick from the previous period, CEO Tim Cook said during the company's earnings call with investors Thursday.
Aside from the clear "all in" AI investments being made by the top tech firms, things aren???t getting demonstrably better from this vista.
Although the revenue and EPS for Apple (AAPL) give a sense of how its business performed in the quarter ended June 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
Apple (AAPL) came out with quarterly earnings of $1.57 per share, beating the Zacks Consensus Estimate of $1.42 per share. This compares to earnings of $1.4 per share a year ago.
Sales of iPhones, the company's best-selling product, were up 13.5% to $44.58 billion, beating analyst expectations of $40.22 billion.
Apple Inc.'s strong quarter masks a lack of true innovation, with growth driven by discounts and buybacks rather than visionary investment or product breakthroughs. While rivals invest heavily in AI and infrastructure, Apple prioritizes financial engineering, spending far more on buybacks than on CapEx or R&D. Apple faces five major challenges: lack of proprietary AI, low CapEx, supply chain risks, stagnant products, and regulatory threats to its high-margin Services.
Apple (AAPL) reported fiscal third-quarter earnings that topped analysts' expectations, as its services revenue hit a record high.
Apple has sold three billion iPhones since the product was launched in 2007, Apple CEO Tim Cook said Thursday during the company's second-quarter earnings call.
Apple on Thursday signaled that it's getting more serious about its plans to catch up in the AI race.
Apple stock jumps 3% after Q3 earnings beat, driven by iPhone 16 sales and China growth. Services and Mac also post strong gains, offsetting iPad weakness.