ADBE's $1.9B Semrush deal adds GEO and SEO tools to its AI-driven customer experience portfolio, aiming to boost ARR and customer brand visibility.
ADBE leans on rising AI-driven ARR and upgraded 2025 guidance as its stock lags amid fierce competition and valuation pressure.
In the latest trading session, Adobe Systems (ADBE) closed at $318.03, marking a -1.98% move from the previous day.
Adobe plans to acquire Semrush to add that company's generative engine optimization (GEO) capabilities to Adobe's range of tools for marketers. The companies' definitive agreement for the acquisition includes a total equity value of $1.9 billion, they said ina Wednesday (Nov. 19) press release.
Adobe said on Wednesday that it has agreed to acquire search engine optimization company Semrush for about $1.9 billion in cash, as the Photoshop maker seeks to augment its suite of marketing offerings.
Adobe Inc (NASDAQ:ADBE) said on Wednesday it will acquire Semrush Holdings Inc (NYSE:SEMR), a marketing analytics and brand visibility platform, in an all-cash transaction valued at approximately $1.9 billion. Adobe will pay $12 per share, representing a premium of roughly 75% to Semrush's prior closing price.
Adobe to acquire Semrush for $12 a share.
Photoshop maker Adobe is nearing a $1.9 billion deal to acquire software platform Semrush , the Wall Street Journal reported on Wednesday, citing people familiar with the matter.
Semrush helps businesses from Amazon to TikTok with search-engine optimization and marketing.
Adobe Inc. remains resilient with strong revenue growth and profit margins, despite investor concerns over generative AI disruption. ADBE stock trades at a significant discount to historical valuation multiples, offering an attractive entry point even if growth slows. Management is aggressively repurchasing shares, leveraging robust cash flow and a conservative balance sheet to drive shareholder returns.
We believe Adobe (ADBE) is starting to screen like a value candidate. The stock now trades nearly 40% below its 12-month high and at a price-to-sales ratio meaningfully below its three-year average — a rare reset for a premium software name.
Zacks.com users have recently been watching Adobe (ADBE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.