Celsius Holdings Inc. (CELH)
NASDAQ (CM) NASDAQ (CM) Primary 
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CELH Chart
CELH Retail Sales Up 31%: Market Share Trends to Watch in 2026
Celsius Holdings posts 31% retail sales growth in Q3, boosting U.S. market share as Alani Nu and CELSIUS brands drive gains.
Celsius: Stronger Ties With Pepsi (Rating Upgrade)
Celsius Holdings is upgraded to a 'soft buy,' reflecting enhanced Pepsi partnership, recent acquisitions, and improved strategic alignment. Pepsi's new 'captaincy' role centralizes distribution, inventory planning, and retail execution for CELH, Rockstar, and Alani Nu, addressing past destocking issues. Acquisitions of Alani Nu and Rockstar expand CELH's growth avenues, but integration and distribution transitions may drive near-term volatility.
Celsius' Inventory Reset/Integration Noise Trigger Deep-Value Buy Opportunities
CELH is an even better Buy after the recent market over-reaction, with the Alani Nu acquisition already triggering renewed growth opportunities and expanding energy drink dollar share. This is especially since the integration of Alani Nu into PEP's distribution channels are likely to trigger its outsized prospects from FQ1'26/FY2026 onwards. Otherwise, the management has highlighted a potential bottom-line impact in FQ4'25, arising from integration costs, year end promotions, and freight/tariff pressure.
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Celsius Holdings Inc. Profile
| Beverages Industry | Consumer Staples Sector | John Fieldly CPA CEO | NASDAQ (CM) Exchange | 15118V207 CUSIP |
| US Country | 1,073 Employees | - Last Dividend | 15 Nov 2023 Last Split | 2 Feb 2007 IPO Date |
Overview
Celsius Holdings, Inc., originally known as Vector Ventures, Inc. until its renaming in January 2007, stands as a notable entity in the beverage sector with its inception dating back to 2004. Based in Boca Raton, Florida, the company has carved a niche for itself by focusing on the development, processing, marketing, distribution, and sale of functional energy drinks and liquid supplements. Its distinctive offerings have found a broad audience not only within the United States but also across diverse international markets including Australia, New Zealand, Canada, Europe, the Middle East, and the Asia-Pacific regions. Celsius Holdings, Inc. prides itself on delivering products that are not only appealing in taste but also beneficial from a health perspective, aiming to foster a global community committed to fitness and well-being.
Products and Services
The product portfolio of Celsius Holdings, Inc. is distinguished by its focus on fitness and health, featuring a variety of beverages designed to cater to diverse consumer needs and preferences.
- CELSIUS Fitness Drink: Positioned as a cornerstone product, CELSIUS fitness drink is formulated to accelerate metabolism and promote fat burn, making it a popular choice among health-conscious consumers.
- CELSIUS Originals and Vibe: Under the CELSIUS Originals and Vibe labels, the company offers a range of carbonated and non-carbonated functional energy drinks, each available in multiple flavors to suit differing tastes and dietary requirements.
- CELSIUS Essentials and CELSIUS On-the-Go Powder: For those seeking convenience without compromising on health benefits, CELSIUS Essentials and the on-the-go powder variants provide a practical solution. These products aim to deliver the well-known benefits of the CELSIUS formula in forms that are easy to consume anytime, anywhere.
- CELSIUS Ready-To-Drink Products: Complementing its powder and concentrate forms, CELSIUS also offers a selection of ready-to-drink products, ensuring that consumers have access to healthy energy-boosting beverages that are both refreshing and beneficial.
The company's strategic approach to distribution enhances the availability of its products, catering to customers through direct-to-store deliveries, an array of distributors, and a wide network of retail outlets including supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants. In addition, CELSIUS products are accessible at health clubs, gyms, military facilities, and online e-commerce platforms, thoroughly covering various channels to meet consumer demand.
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