ProShares Long Online/Short Stores ETF (CLIX)

Overview

The mentioned fund operates within the financial sector, specifically focusing on investments related to the retail industry's online and physical storefronts. Its unique investment strategy involves tracking an index by balancing long positions in online retail companies against short positions in traditional, or "bricks and mortar," retail companies. This approach aims to capitalize on the growth of online shopping while hedging against the decline of physical retail stores. The fund is managed by ProShare Advisors, indicating a backing by a team specialized in managing a variety of investment vehicles. An important characteristic of the fund is its non-diversified status, which means it may concentrate its investments more significantly in a particular area or sector, potentially increasing its risk and return profile relative to diversified funds.

Products and Services

• Investment in Online Retailers

  This product focuses on long positions in companies included in the ProShares Online Retail Index. By investing in these companies, the fund aims to benefit from the growth and profitability of the online retail sector. This strategy leverages the increasing trend of consumers preferring to shop online, which has been amplified by technological advancements and changes in consumer behavior.

• Investment in "Bricks and Mortar" Retailers

  Contrasting its online retail strategy, this service involves taking short positions in companies that are part of the Solactive-ProShares Bricks and Mortar Retail Store Index. This means that the fund bets against traditional retail stores, expecting their value to decline as consumer habits shift towards online shopping. This strategy seeks to profit from the challenges faced by physical retailers, such as increased operational costs and reduced foot traffic.