Deckers is navigating DTC softness, rising costs from tariffs, and margin pressure as fiscal 2026 begins cautiously.
DECK leans into wholesale growth as HOKA and UGG fuel fourth-quarter gains, aiming for a 50-50 split with DTC in fiscal 2026.
The latest trading day saw Deckers (DECK) settling at $110.91, representing a +1.55% change from its previous close.
Recently, Zacks.com users have been paying close attention to Deckers (DECK). This makes it worthwhile to examine what the stock has in store.
DECK leans on rapid global expansion to counter U.S. headwinds as HOKA and UGG gain ground in the key overseas markets.
Deckers' recent share price drop is driven by tariffs and macro concerns, but the company's fundamentals and brand strength remain robust. HOKA and UGG continue to deliver impressive growth, with international expansion and successful new product launches supporting long-term prospects. Despite near-term margin pressure from tariffs and cautious consumer sentiment, Deckers boasts strong profitability, no debt, and aggressive share buybacks.
As market volatility and sector rotations persist in 2025, companies sitting on strong balance sheets are leaning into one of the most shareholder-friendly strategies available: stock buybacks. A wave of fresh repurchase authorizations has hit the tape in recent weeks, signaling confidence from management teams about the future of their businesses and the current undervaluation of their stocks.
The latest trading day saw Deckers (DECK) settling at $105.52, representing a -1.63% change from its previous close.
Deckers Outdoor (NYSE: DECK) has faced significant losses in 2025. The stock has declined almost 50% year-to-date, whereas the S&P 500 has made slight gains.
Zacks.com users have recently been watching Deckers (DECK) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Deckers Outdoor Corp (NYSE:DECK) shares plunged 20% to about $100 after the HOKA and UGG parent company scrapped its annual outlook due to economic uncertainty. Also weighing on the stock was weaker-than-expected first quarter revenue guidance based on pre-tariff estimates of $890 million to $910 million, below the Street consensus of $925.9 million.
DECK beats Q4 earnings and sales estimates on strong HOKA and UGG growth. Yet, shares fall amid uncertainty around the fiscal 2026 outlook.