Greentree Hospitality Group Ltd. (GHG)

Overview

Founded in 2004 and based in Shanghai, the People's Republic of China, GreenTree Hospitality Group Ltd. operates in the hospitality industry primarily within China. The company operates through its subsidiaries with a focus on managing and franchising hotels under the brand name GreenTree Inns. Besides its core operations in the hotel industry, GreenTree Hospitality Group Ltd. expands its business horizon by involving in investment holding activities and delivering information technology services to enhance its operational capabilities and service offerings.

Products and Services

• Leased-and-Operated Hotels
  GreenTree Hospitality Group Ltd. develops hotels that are directly leased and operated under the GreenTree Inns brand. This aspect of their services involves taking on the direct management and operational responsibilities of their properties, ensuring that the quality and service standards are maintained.
• Franchised-and-Managed Hotels
  The company also offers franchising opportunities for the GreenTree Inns brand, where individual hotel owners can become part of the larger network yet maintain their operations. This model provides the franchisees with the benefits of a well-known brand while allowing for operational autonomy.
• Investment Holding Activities
  Aside from its primary focus on hotel management and franchising, GreenTree Hospitality Group Ltd. engages in investment holding activities. These activities typically involve holding stakes in various companies or assets with the aim of generating income or securing long-term capital appreciation.
• Information Technology Services
  To support its hotel operations and enhance customer service, GreenTree Hospitality Group Ltd. provides information technology services. These services are pivotal in streamlining hotel operations, improving customer service through advanced booking systems, and ensuring operational efficiency across its network of hotels.