Nothing concentrates the mind like a suitor in the wings. After ITV PLC (LSE:ITV) last week confirmed Comcast is in talks to buy the UK broadcaster's Media & Entertainment arm (the broadcast and streaming bit), UBS ran the numbers on what that could mean, while keeping a cool head and a 'sell' rating with a 12-month target of 72p, 7p lower than the current price.
Confirmation from ITV PLC (LSE:ITV) on Friday morning that it is in talks with Sky about the possible sale of its broadcast arm sent the shares surging and reignited speculation about a long-awaited break-up of the group. Analysts said offloading the slower-growth Media & Entertainment division, as is being discussed, could create substantial value for shareholders, but warned of likely regulatory hurdles.
ITV PLC (LSE:ITV) has confirmed that it is in preliminary talks about potentially selling its broadcast television business to Sky. It said the discussions are currently about a possible offer at an enterprise value of £1.6 billion for its Media & Entertainment business, which includes online streaming service ITVX.
ITV PLC (LSE:ITV) shares slipped 0.8% to 67.95p on Thursday despite the broadcaster posting stronger-than-expected revenue for the first nine months of 2025 and reaffirming its full-year outlook. The company reported a 2% rise in total group revenue to £2.8 billion, driven by an 11% increase in ITV Studios sales and a 15% jump in digital advertising.
Shares in ITV PLC (LSE:ITV) dropped over 8% to 68.25p after Virgin Media owner Liberty Global (NASDAQ:LBTYA) sold half its stake, having held it for just over a decade. The US company sold 193,365,540 shares, equivalent to selling a 5% stake in the broadcaster for approximately £135 million.
ITV PLC (LSE:ITV) shares climbed 10% after the broadcaster issued confident full-year guidance, prompting analysts to raise their forecasts despite a 31% drop in underlying first-half profits. Group revenue fell 3% to £1.85 billion as total advertising revenue slipped 7%, but this decline was less severe than expected thanks to a 12% rise in digital advertising.
ITV PLC (LSE:ITV) saw underlying profits fall 31% in the first half of the year as advertising revenue fell less than expected. Group revenue fell 3% to £1.85 billion as total advertising revenue (TAR) fell 7%, better than the 8% decline that management had previously guided as digital advertising revenue grew 12%.
ITV PLC (LSE:ITV) shares rose after the broadcaster announced a new partnership with Disney that will see the pair swap content. Disney+ viewers will soon be able to watch a selection of ITV favourites under a dedicated section titled “A Taste of ITVX”.
ITV PLC (LSE:ITV), Comcast Corporation (NASDAQ:CMCSA, ETR:CTP2)-owned Sky TV and Channel 4 are joining forces to take on tech giants Meta and Google by launching a shared advertising platform for their streaming services. The initiative aims to make it easier for small and medium-sized businesses (SMEs) to buy TV ad space using a “self-serve” model, similar to those used by Facebook and YouTube, enabling campaigns to be booked quickly without an agency.
ITV PLC (LSE:ITV) reported a 4% rise in revenue for the first quarter as growth from its production studio offset a decline in total advertising revenue, though this is expected to worsen substantially in the second quarter. Total external revenue for the broadcaster and television producer came in at £756 million for the first three months of 2025, up from £727 million a year earlier, as ITV Studios revenue rose 1% at £386 million but Media & Entertainment revenue declined 3% to £489 million as total ad revenue fell 2%, as previously guided.
French entertainment company Banijay is in early-stage talks for a takeover offer for British broadcaster ITV that would merge their respective production businesses, the Financial Times reported on Sunday, citing people familiar with the matter.
ITV PLC (LSE:ITV) shares have been downgraded by UBS to 'sell' as it expects guidance for advertising revenue this year to be slashed. The Swiss bank said there were three reasons for its downgrade from its previous 'neutral' rating, the first being that it expects the broadcaster and TV studio to report a 2% fall in ad revenue for the first quarter and guide for a second-quarter decline of 11%.