Izea Worldwide Inc. (IZEA)

Overview

IZEA Worldwide, Inc., along with its subsidiaries, is a key player in the realm of digital content and influencer marketing, facilitating connections between brands and content creators globally. With a strong presence in North America and the Asia Pacific, the company extends its services worldwide, catering to the needs of modern marketing strategies. Founded in 2006 and formerly known as IZEA, Inc., the company rebranded to IZEA Worldwide, Inc. in August 2018. Operating from its headquarters in Orlando, Florida, IZEA Worldwide, Inc. has established itself as a comprehensive solution provider in the influencer marketing sector, offering a combination of software and professional services designed to streamline the process of executing influencer marketing campaigns and creating custom content.

Products and Services

• IZEA Flex

  This flagship platform serves as an enterprise solution for influencer marketing management, offering a suite of tools that facilitate the seamless execution of influencer campaigns. It is built to accommodate the expansive needs of organizations seeking to leverage influencer marketing to enhance their brand presence.

• Comprehensive Expense Management Service

  Designed to assist in the efficient tracking and management of off-platform expenses related to influencer marketing campaigns, this service ensures that all campaign-related expenditures are accurately accounted for and managed, enabling more effective budget utilization.

• The Creator Marketplace on IZEA.com

  Operating as a platform within the broader IZEA ecosystem, The Creator Marketplace offers content creators a space to showcase their work to marketers, thereby enhancing their visibility and potential for engagement in lucrative campaigns. This marketplace is instrumental in connecting creators with relevant opportunities.

• Content Workflow and Creator Search and Targeting

  These services streamline the process of managing content workflows and identifying the right creators for specific marketing campaigns. They include functionalities for detailed search and targeting, facilitating the selection of creators that best match the brand’s marketing objectives.

• Bidding, Analytics, and Payment Processing Services

  IZEA Worldwide, Inc. offers robust support for the operational aspects of influencer marketing campaigns, including bidding for creator services, accessing detailed analytics to measure campaign performance, and managing payment processing to ensure timely and accurate compensation for creators.

IZEA Worldwide, Inc. primarily engages clients seeking influencer marketing and custom content solutions through its client development team and various platforms, ensuring tailored support for each campaign’s unique needs.