Johnson Outdoors Inc. (JOUT)

Overview

Johnson Outdoors Inc. is a company that specializes in the design, manufacture, and market of seasonal and outdoor recreational products on a global scale. Founded in 1970 and based in Racine, Wisconsin, the company operates through four distinct segments: Fishing, Camping, Watercraft Recreation, and Diving. Each of these segments targets a specific market within the outdoor recreational industry, offering a wide range of products from electric trolling motors and marine battery chargers to portable outdoor cooking systems and underwater diving equipment. Johnson Outdoors Inc. is dedicated to enhancing the outdoor experience by providing innovative and high-quality products for fishing, camping, watercraft recreation, and diving enthusiasts worldwide.

Products and Services

• Fishing: This segment caters to fishing enthusiasts with a product lineup that includes electric motors for trolling (Minn Kota), marine battery chargers, shallow water anchors, sonar and GPS equipment for fish finding, navigation, marine cartography (Humminbird), and downriggers for controlled-depth fishing (Cannon). These products are available through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors.
• Camping: Offers products for both casual and serious campers, including consumer, commercial, and military tents and accessories, camping stoves, other recreational camping products, and portable outdoor cooking systems. Under the Eureka! and Jetboil brands, these camping essentials are distributed through specialty stores, sporting goods stores, internet retailers, and directly to consumers.
• Watercraft Recreation: Provides a range of products for watercraft recreational activities, such as kayaks, canoes, and paddles designed for family recreation, touring, angling, and tripping. These products are marketed under the Old Town and Carlisle brands and sold through independent specialty and outdoor retailers.
• Diving: This segment specializes in manufacturing and marketing underwater diving and snorkeling equipment, including regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories under the SCUBAPRO brand name. It caters to independent specialty dive stores and diving magazines. Besides selling equipment, this segment provides regular maintenance, product repair, diving education, and travel program services. Additionally, it supplies diving gear to dive training centers, resorts, and public safety units, with sales conducted through websites.