Meitu Inc. (M5U)

Overview

Founded in 2008 and headquartered in Xiamen, the People's Republic of China, Meitu, Inc. stands as a prominent investment holding company that has significantly marked its presence both domestically and internationally. It operates as a versatile internet company, primarily known for its comprehensive portfolio of photo editing and community apps. Meitu has become a synonym for innovation in the digital image processing arena, integrating advanced technology with aesthetic creativity. The company extends its expertise beyond app development to include a wide range of services such as online advertising, VIP subscription and software solutions, influencer marketing, and advertising agency services. Moreover, Meitu is making strides in the smart hardware sector, showcasing its ability to blend software innovation with physical products. Furthermore, it offers information technology and online recruitment services, evidencing its diversified approach toward leveraging the internet economy.

Products and Services

• Meitu App: A flagship photo editing app that provides users with an array of tools and filters to enhance their photos, making professional-level photo editing accessible to everyone.
• BeautyCam: A selfie camera app that offers real-time skin beautification effects, allowing users to capture their best look with a variety of filters and editing options.
• BeautyPlus: Another innovative tool in Meitu's arsenal, BeautyPlus delivers powerful photo editing capabilities with an emphasis on natural retouching and creative enhancement features.
• Meipai: A short video community app where users can create, edit, and share short videos, fostering a vibrant community of creative content creators.
• MeituEve: Focused on skincare analysis, MeituEve employs AI technology to offer personalized skincare recommendations based on user's skin condition analyses.
• MeituGenius: Utilizing augmented reality (AR) technology, MeituGenius provides a virtual makeover experience, allowing users to try on makeup looks and beauty products virtually.
• Online Advertising: Meitu offers targeted advertising opportunities within its vast ecosystem of apps, helping brands connect with a large, engaged audience.
• VIP Subscription and Software as a Service (SaaS): A premium offering that gives users access to additional features, tools, and content across Meitu's applications, enhancing the overall user experience.
• Internet Value-Added Services: These services include a range of internet functionalities designed to improve user engagement and satisfaction across Meitu's platforms.
• Influencer Marketing and Advertising Agency Services: Meitu leverages its extensive network of influencers and creative talents to offer comprehensive marketing and advertising solutions to businesses.
• Smart Hardware: Venturing into the smart hardware business, Meitu develops innovative devices that integrate seamlessly with its software ecosystem, enhancing user interaction and experience.