MediaCo's repositioning through the Estrella Media acquisition helps it diversify its revenue stream to include content distribution, digital streaming, and video-on-demand, in addition to spot advertising. The media industry remains fiercely competitive from new media sources like social networks, telecom companies, and streaming services. The revenue synergies are astounding as it more than doubled MediaCo's sales while assets have also increased significantly and there is potential for cost synergies too.