Nike Inc (NYSE: NKE) has had a turbulent 2024 but the coming year is unlikely to be particularly kind to the world's largest sportswear brand either, according to Wall Street analysts.
Nike is the world's largest sportswear brand but the company has struggled this year. Can Nike's new CEO Elliot Hill turn things around for the company?
Nike (NKE -0.23%) shares were running on a treadmill after the athletic apparel company reported its fiscal second-quarter results last week. While the company was able to top estimates, its new CEO indicated that a turnaround is going to take some time.
Nike (NKE -0.23%) has been through the wringer lately.
Every earnings season has its share of overreactions, as stocks can overshoot on the upside and the downside. The fear of missing out (FOMO) can trigger panic and a leapfrog mentality where emotions drive extensive overreactions.
Nike reported their fiscal Q2 '25 financial results last Thursday night, December 19th, '24. Guidance for the last two quarters of fiscal '25 is tough, primarily due to inventory re-alignment. The best sign for the stock was that despite the tempered outlook and expected margin compression, the stock finished almost unchanged in trading Friday, December 20th, on nearly 3x average daily volume. The company's negative EPS and revenue estimate revisions smack of analyst worry about longer-term consumer demand and the lack of innovation about the Nike product line.
Nike is the world's largest sportwear brand but the company is on a mission to regain its stride after a challenging year. A series of poor earnings reports over the past year eventually wiped out $28 billion from the company's market cap and in June, the company experienced its worst trading day ever as a publicly traded company.
Bloomberg reports Nike Inc. is bracing for a turbulent phase as new Chief Executive Officer Elliott Hill leads efforts to revitalize the sportswear giant. Hill, who assumed the role in October, announced a series of strategic shifts during the company's latest earnings call.
Several analysts lowered their price targets for Nike's (NKE) stock Friday, concerned its turnaround could take longer than expected after the athletic apparel giant offered a sluggish outlook.
NKE Q2 results reflect soft traffic and retail sales, partly offset by gains during the quarter's major consumer events. It is on track with Elliott's plans.
Simeon Siegel, senior retail analyst at BMO Capital Markets, joins CNBC's 'The Exchange' to discuss why Nike's stock could turn around, what the company can do to increase investor confidence, and more.
NIKE stock is down 30% YTD and 56.75% off its all-time high, presenting a buying opportunity for patient investors believing in mean reversion. New CEO Elliott Hill emphasizes a pivot back to sports focus, reinvesting in brand storytelling, and rebuilding trust with wholesale partners. Despite recent underperformance, Nike's solid balance sheet, 10-year high dividend yield, and low P/E ratio make it a strong buy for long-term investors.