Sam Poser, Williams Trading analyst, joins CNBC to discuss why he has a buy rating on Nike while shares are down today, expectations for the incoming leadership, and more.
Nike (NKE, Financial) experienced a significant drop of over 8%, reaching $81.77 per share. This decline followed the company's announcement that its first-quarter revenue fell by approximately 10% compared to the same period last year.
Nike NYSE: NKE shares fell after the Q1 report, which opened an opportunity for investors. The fall is due to numerous factors, including weaker-than-expected results, revoked guidance, and a CEO transition that is ultimately expected to turn the company around.
Nike (NKE) shares slipped after releasing earnings, and James Demmert says its misses show concern for its outlook. Among the headwinds James cites: lack of innovation, rising competition in On Holding (ONON) and Deckers (DECK), and brand awareness.
Zach Warring from CFRA joins to discuss Nike's (NKE) earnings report and new CEO. “A lot of the competitive pressures are overblown,” he adds, despite fears around upstarts like Hoka or On Holding (ONON).
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The athletic gear maker hasn't had a good run lately and has been steadily losing market share to competitors.
While Nike bulls have been anticipating turnaround plans to bear fruit in the Spring 2026 fashion cycle, “that timeline may prove optimistic,” according to one analyst.
Bob Drbul, Guggenheim Securities equity research analyst, joins 'Squawk Box' to discuss Nike's quarterly earnings results, the challenges facing incoming CEO Elliott Hill, and more.
Nike shares dropped about 6% in premarket trading on Wednesday after the company withdrew its annual revenue target, keeping investors guessing on the timeline for a turnaround at the sportswear giant under incoming CEO Elliott Hill.
The apparel giant's new CEO might have to lower expectations further before starting a turnaround.
On October 1, Nike (NYSE: NKE) released its Q1 2025 earnings results. The company reported an impressive 34.9% earnings per share (EPS) beat — $0.70 vs consensus estimates of $0.52.