SpectrumDNA, Inc. (SPXA)

Overview

Spectrum DNA, Inc. is a forward-thinking company situated in Park City, Utah, established in 2006. It operates as a social media studio that specializes in developing digital networked applications, referred to as "enginets." These enginets serve as platforms of engagement primarily targeted towards media outlets and brand advertisers. Their creation emphasizes providing branded Web and wireless-based network experiences, in addition to Web and mobile applications, tailored to enhance user engagement and facilitate a more immersive digital interaction.

Products and Services

• The Addictionary:

A dynamic social wordplay engine that forms the basis for the development of applications focused on word-related activities. This platform allows users to engage in creative and entertaining wordplay, making it an ideal tool for media outlets and brands looking to captivate audience interest through the power of words.

• PlanetTagger:

An innovative location-enabled integrated social marketing platform. It equips online communities with a powerful tool designed to centralize social media marketing and editorial programming. For community users, it offers utility by extending the community's reach, thus enhancing the effectiveness of social media marketing endeavors.

• OptEngage:

A cutting-edge, configurable, and contextual browser application that communicates with a cloud-based platform. This enables clients to deliver relevant content and utilities to their users on the Web, optimizing engagement by ensuring users receive content that is meaningful and useful to them.

• Hucklemonkey:

An application programming interface (API) that seamlessly integrates gamification into existing services or new applications for clients. By incorporating elements of game design, it encourages user engagement and interaction, offering a novel approach to enhancing digital experiences.