The Trade Desk (TTD) closed the most recent trading day at $97.71, moving +0.44% from the previous trading session.
The Trade Desk is one of the few cloud stocks performing well in 2024, benefiting from TV viewers shifting to streaming, ad dollars following, and industry adoption of UID 2.0. The ad industry's move towards open platforms is a significant tailwind for the company. It reported strong first quarter 2024 earnings, beating revenue and EPS estimates, with the stock up 42.81% since my last article published.
The Trade Desk helps marketers purchase digital advertising programmatically.
The Trade Desk operates in a massive and growing advertising market, approaching $1 trillion in annual spending.
Trade Desk is a cloud-based ad-buying platform that exceeded revenue and earnings expectations in its Q1 FY24 earnings report while outperforming the S&P 500 and Nasdaq 100 YTD. The strength in revenue is driven by growth in CTV and retail media as advertisers shift their ad spend towards premium inventory while adopting UID2 to drive superior ROI on ad spend. During the quarter, the management built robust partnerships with some of the leading publishers, including Disney and Roku, while building a new approach to audience-based buying on Kokai.
The Trade Desk's platform connects advertisers with content publishers. Over the last five years, the company's revenue has roughly quadrupled.
Recently, Zacks.com users have been paying close attention to The Trade Desk (TTD). This makes it worthwhile to examine what the stock has in store.
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
The Trade Desk operates in the nearly $1 trillion advertising industry.
The Trade Desk (TTD) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.