Adveritas Limited (4TM)
XFRA 
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Adveritas Limited Profile
| Transportation Infrastructure Industry | Industrials Sector | Mr. Mathew Ratty CEO | XFRA Exchange | AU0000033946 ISIN |
| Australia Country | - Employees | - Last Dividend | - Last Split | - IPO Date |
Overview
Adveritas Limited is a company that specializes in the provision of funnel measurement, verification, and fraud prevention solutions tailored for the digital advertising sector, serving clients both in Australia and internationally. Initially established under the name Tech Mpire Limited, the organization underwent a rebranding in December 2018, adopting its current name, Adveritas Limited. This strategic move signifies a broader focus on combating ad fraud through innovative technology. Since its incorporation in 2012, Adveritas has positioned itself at the forefront of the digital advertising industry, with its headquarters located in Bentley, Australia. The company aims to protect advertising budgets from digital ad fraud, ensuring efficiency, reliability, and transparency in digital ad campaigns.
Products and Services
- TrafficGuard
This flagship product of Adveritas is a cutting-edge fraud mitigation software offered as a service, providing comprehensive protection against digital ad fraud. TrafficGuard stands out by offering real-time detection, mitigation, and detailed reporting on ad fraud, ensuring that it is intercepted before causing harm to advertising budgets. Thanks to its advanced algorithms and real-time data analysis, TrafficGuard helps advertisers efficiently allocate their budgets by protecting them from fraudulent activities, thereby improving the return on investment on their ad spending.
- nxus
nxus represents Adveritas’s proprietary ad mediation platform, engineered to deliver precision in tracking and attributing advertising channel activities. This platform assists advertisers in discerning the most profitable advertising channels by attributing conversions and engagement to the right sources. nxus is built to ensure maximum optimization of advertising spends by enabling advertisers to allocate their budgets towards channels that genuinely contribute to their business objectives. This strategic tool thus plays a crucial role in the ecosystem of funnel measurement and fraud prevention by contributing towards more efficient and fraud-resistant digital advertising strategies.
