Brunswick Corporation (BWI)

Overview

Brunswick Corporation, with its foundation dating back to 1845, stands tall in the recreation product manufacturing and marketing sphere. With headquarters in Mettawa, Illinois, Brunswick has established a global presence, spread across the United States, Europe, the Asia-Pacific, Canada, and other international markets. The company's operations are streamlined into four distinct segments: Propulsion, Engine Parts & Accessories (P&A), Navico Group, and Boat, catering to a diverse range of recreational preferences and activities. Notably, Brunswick has not only focused on offering high-quality products but also on sustaining a strong connection with its customers through a comprehensive network of marine retail dealers, aftermarket retailers, dealers, distributors, and original equipment manufacturers.

Products and Services

• Propulsion: Offers a variety of marine engines including outboard, sterndrive, and inboard engines, alongside propulsion-related controls, rigging, and propellers. Renowned brands under this segment include Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard. These are distributed to boat builders and through marine retail dealers.
• Engine P&A: This segment provides a wide array of engine parts and consumables, electrical products, boat parts and systems, plus engine oils and lubricants. With a focus on both marine and non-marine markets, the products are available under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands. Distribution channels encompass aftermarket retailers, dealers, distributors, and original equipment manufacturers.
• Navico Group: Specializing in products and systems for an array of markets including marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial. This segment offers marine electronics, sensors, control systems, instruments, power systems, and general accessories. Brands under the Navico umbrella include Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale. These offerings cater to both direct users and aftermarket channels.
• Boat: Brunswick's Boat segment delivers a wide range of recreational and fishing boats. This includes the luxurious Sea Ray sport boats and cruisers; the family-friendly Bayliner sport cruisers, runabouts, and Heyday wake boats; the prestigious Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; and a variety of aluminum and heavy-gauge boats under the Crestliner, Harris, Lowe, Lund, Princecraft, and Thunder Jet brands. Moreover, this segment introduces the innovative Veer recreational and fishing boats and extends club, dealer services, and technological solutions to the marine industry. Distribution is primarily through dealers and distributors.