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The Southern Company (SO)

Market Closed
17 Jul, 20:00
NYSE NYSE
$
95. 30
-0.77
-0.8015%
$
107.78B Market Cap
25.86 P/E Ratio
3.04% Div Yield
4.93M Volume
3.6 Eps
$ 96.07
Previous Close
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Day Range
95.14 98.34
Year Range
83.8 100.84
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Southern Co. (SO) Advances While Market Declines: Some Information for Investors

Southern Co. (SO) Advances While Market Declines: Some Information for Investors

Southern Co. (SO) concluded the recent trading session at $96.07, signifying a +1.55% move from its prior day's close.

Zacks | 1 day ago
Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $95.99, marking a -2.03% move from the previous day.

Zacks | 1 week ago
SO Stock Rises About 9% in the Past Month: Here's How to Play

SO Stock Rises About 9% in the Past Month: Here's How to Play

The Southern Company SO shares have gained a little momentum over the past month, with its share price gaining 8.7%. Additionally, its performance outpaced both the Zacks Utility-Electric Power industry's gain of 7.6% and the broader utility sector's rise of nearly 5.9%.

Zacks | 2 weeks ago
Why the Market Dipped But Southern Co. (SO) Gained Today

Why the Market Dipped But Southern Co. (SO) Gained Today

Southern Co. (SO) closed at $97.16 in the latest trading session, marking a +1.3% move from the prior day.

Zacks | 3 weeks ago
Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) reached $94.93 at the closing of the latest trading day, reflecting a +1.61% change compared to its last close.

Zacks | 3 weeks ago
Southern Co. (SO) Dips More Than Broader Market: What You Should Know

Southern Co. (SO) Dips More Than Broader Market: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $92.53, marking a -1.89% move from the previous day.

Zacks | 1 month ago
Varon Corp launches Ballislife Drink across Southern California with retail rollout

Varon Corp launches Ballislife Drink across Southern California with retail rollout

Varon Corp (OTCID:OZSC)'s US subsidiary, Varon USA, is bringing performance beverage brand Ballislife Drink to approximately 160 retail locations across Southern California beginning June 2026, marking the brand's entry into one of the country's most prominent basketball markets. Tenace Consulting has been appointed as regional distribution partner to support store-level execution across the market.

Proactiveinvestors | 1 month ago
Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) concluded the recent trading session at $92.6, signifying a +1.07% move from its prior day's close.

Zacks | 1 month ago
Southern Company Approves Rate Cut for Georgia Power Customers

Southern Company Approves Rate Cut for Georgia Power Customers

SO's Georgia PSC approves a rate reduction plan that will save typical residential customers about $50 annually while supporting long-term affordability.

Zacks | 1 month ago
Southern Company: Data Center Demand Is Becoming A Long-Term Growth Driver

Southern Company: Data Center Demand Is Becoming A Long-Term Growth Driver

Southern Company is rated Buy with a $102 target, offering 9% upside as data center-driven electricity demand accelerates revenue growth. Q1 results exceeded expectations: revenue up 8% YoY, adjusted EPS up 7.3% YoY, with data centers boosting wholesale electric sales by 30%. SO's valuation remains attractive; multiples are at or below five-year averages, and the DCF model assumes a 4.61% revenue CAGR and rising margins through 2030.

Seekingalpha | 1 month ago
Southern Company's Stability Makes It a Wise Hold Right Now

Southern Company's Stability Makes It a Wise Hold Right Now

SO combines stable cash flows, expanding data center demand and regulated growth with heavy capital needs, weather risks and complex project execution.

Zacks | 2 months ago
Southern Company Q1 Earnings Beat on Rising Power Usage

Southern Company Q1 Earnings Beat on Rising Power Usage

SO beat Q1 EPS and revenues as weather-normal sales rose, led by a 42% surge in data center usage.

Zacks | 2 months ago
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