Zeta Global Holdings Corp. (ZETA)

Overview

Zeta Global Holdings Corp. is at the forefront of leveraging cloud technology and data analytics to offer groundbreaking marketing automation and consumer intelligence solutions. Founded in 2007 and operating globally with its headquarters in New York, New York, the company stands out for its omnichannel data-driven cloud platform. This platform excels in providing enterprises with an unmatched depth of consumer insights, thanks to its capability to process billions of both structured and unstructured data points. Using sophisticated machine learning algorithms and a rich industry-specific opted-in data set, Zeta Global aims to unlock the potential of omnichannel marketing by predicting consumer intent with remarkable precision.

Products and Services

• Zeta Marketing Platform:

  This platform represents the heart of Zeta Global's offerings, integrating advanced analytics to forecast consumer behaviors and preferences. It stands out by analyzing an extensive array of data points, from structured to unstructured, helping businesses to anticipate consumer intent with high accuracy. The utilization of machine learning and access to substantial opted-in data sets positions this platform as a powerful tool for omnichannel marketing strategies.

• Consumer Data Platform (CDP):

  Zeta's Consumer Data Platform takes data management to the next level by effectively ingesting, analyzing, and synthesizing disparate data sources into a cohesive single view of a consumer. This comprehensive perspective includes the individual’s identity, profile attributes, behavior patterns, and purchasing intentions. It's particularly valuable for companies aiming to understand and predict their customers' next moves with greater precision.

• Opportunity Explorer:

  This innovative product suite helps businesses to delve deeper into their market and consumer data, unlocking new opportunities through insights-driven exploration. Opportunity Explorer is geared towards identifying potential areas for growth and engagement by leveraging the vast amounts of data processed through Zeta's platforms.

• CDP+:

  As an enhanced version of the basic Consumer Data Platform, CDP+ takes data integration a step further. It enables the consolidation of multiple databases and both internal and external data feeds into a unified system. This advanced organization and sorting of data are based on specific needs and performance metrics, empowering businesses to streamline their operations and target their marketing efforts more effectively.