Apple Inc. NASDAQ: AAPL has always been a company that measures twice and cuts once. The fact that Apple was late to the AI party isn't surprising.
For more than a decade, Apple (AAPL 0.76%) was the largest company in the world by market capitalization. And while it still has a market cap of $3 trillion as of this writing, it has been surpassed by Microsoft and Nvidia in the last few years as cloud computing and artificial intelligence (AI) computer chips take the market by storm.
Warren Buffett manages the vast majority of Berkshire Hathaway's stock portfolio, and the company made interesting capital allocation decisions concerning Apple (AAPL 0.76%) and Domino's Pizza (DPZ -0.23%) in the first quarter.
Apple stock is down over 20% from its all-time high, underperforming peers, but may be poised for a rebound based on historical mean reversion. Investor concerns center around trade war risks, but Apple's history as a capable supply chain manager and its strong services business provide resilience. Buying Apple during periods of weakness—possibly even with leverage, when done right—has historically led to outsized long-term returns.
The market appears to have reached its limit regarding the level of uncertainty it can tolerate regarding trade tariffs implemented by President Trump during the so-called “Liberation Day” of April 2025. However, markets aren't as powerful as the United States economy itself.
Apple's App Store in the United States facilitated $406 billion in developer billings and sales last year. The findings are the results of a study by Professor Andrey Fradkin from Boston University Questrom School of Business and economist Dr. Jessica Burley from Analysis Group, according to a Thursday (May 29) press release.
Just ahead of its Worldwide Developers Conference next month, Apple on Thursday announced new figures related to the U.S. App Store's financial success. The company says its U.S. App Store ecosystem has generated $406 billion in developer billings and sales in 2024 — a figure that's nearly tripled in size since 2019, when it then generated $142 billion.
Apple will reportedly change the way it names its operating systems, per a Bloomberg report.
Most company analysts play it safe rather than risk their reputation — and possibly their career.
Apple reportedly plans to change how it names its operating systems, identifying them by a year rather than a version number. The new names will be based on the upcoming year, rather than the current year, Bloomberg reported Wednesday (May 28), citing unnamed sources.
The company has been leading an ongoing project to expand its retail footprint, which currently includes just one store on its California campus, according to a report.
Apple plans to launch a new gaming app at its Worldwide Developers Conference, just days after Nintendo's Switch 2 hits the market. Bloomberg's Mark Gurman speaks with Caroline Hyde and Ed Ludlow about why gaming is a key focus for Apple on "Bloomberg Technology.