Apple is reportedly mulling higher prices for iPhones released this fall and is weighing product updates that could be cited as causing the price hikes rather than tariffs.
U.S. equities soared at midday after the U.S. and China agreed to slash their tariffs for 90 days. The Nasdaq jumped about 3.5%, while the Dow Jones Industrial Average and S&P 500 were up more than 2%.
Apple (AAPL) is reportedly considering raising prices on its next generation of iPhones expected to be released this fall—but without pinning higher costs on tariffs.
President Donald Trump said he talked to Apple CEO Tim Cook on Monday, after the U.S. and China came to an agreement to suspend most tariffs for 90 days. "I spoke to Tim Cook this morning, and he's going to, I think, even up his his numbers," Trump said.
Apple Inc (NASDAQ:AAPL, ETR:APC) is considering raising the prices of its fall iPhone lineup along with the release of new features and design changes, according to a Wall Street Journal (WSJ) report citing people familiar with the matter. The company did not attribute the price hikes to US tariffs on China, which are estimated to have cost Apple an estimated $900 million in additional expenses for the current quarter alone.
Apple is reportedly considering price increases for its next iPhone models. However, the tech giant is committed to avoiding the appearance of blaming that price hike on U.S. tariffs on products from China, where most iPhones are made, The Wall Street Journal (WSJ) reported Monday (May 12), citing sources familiar with the matter.
The tech company could increase prices of its next flagship product line, as it introduces a thinner design and new features.
Apple is planning to increase the prices of its iPhone lineup set to launch this autumn, though it is trying not to make it seem as if the hikes are connected to the U.S.' tariffs on imports from China, The Wall Street Journal reported, citing anonymous sources.
The company wants to avoid appearing to attribute price increases to U.S. tariffs on goods from China, where most Apple devices are assembled.
Fortnite maker Epic Games and Spotify are testing Apple's new App Store policies by submitting apps for review that would have previously never been allowed. On Friday, both companies submitted new versions of their respective apps to Apple's App Review.
Apple is reportedly developing new chips to drive smart glasses similar to Meta's Ray-Ban Meta as well as more powerful Macs and AI servers.
Court documents show the company commissioned a sham report and lied on the stand to justify its actions, which will cast a shadow over future lawsuits.