Apple Inc. (AAPL)
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Options Corner: AAPL Price Target Cut
BofA cut its price target on Apple (AAPL) to $320 from $325 as the stock faces a short-term slump. Tom White offers a look into the key levels to watch and gives his explanation as to where shares can experience a rebound.
AI sets Apple stock price for Q2 2026
Despite the partnership with Alphabet (NASDAQ: GOOGL) promising greater artificial intelligence (AI) integration for Apple (NASDAQ: AAPL), advanced AI models remain rather bearish for the second quarter (Q2) of 2026 for the technology giant.
Apple Enjoys Sales Boost in China Amid Market Downturn
The Chinese smartphone market is rough these days for companies not named “Apple.” The iPhone maker's sales in China — the world's largest smartphone market — jumped 23% in the first nine weeks of this year amid a 4% market downturn, according to data released Thursday (March 19) by Counterpoint Research.
Most Investors Think They Understand Value - They Don't
Value investing is about identifying misalignments between price and medium to long-term fundamentals, not just low multiples. I focus on high-quality, cyclical value stocks like Union Pacific, Old Dominion Freight Line, and Carlisle Companies during downturns. Hidden growth and undervalued quality, as seen in Texas Pacific Land and ONEOK, offer significant upside when the market misjudges resilience or growth.
Apple issues spyware alert to iPhone users
Apple is urging users to update their iPhones after the discovery of new spyware that can take over phones running older versions of the iOS operating system.
US tech is cracking China open again, and Trump's chaos is helping
Apple Inc (NASDAQ:AAPL, XETRA:APC) and Nvidia Corp (NASDAQ:NVDA, XETRA:NVD) both posted China wins this week. The trade war that was supposed to shut American companies out has, for now, given the strongest ones a competitive edge.
Apple Is Way Behind in AI—and Still Making a Fortune From It
The iPhone maker's AI revenue is set to top $1 billion this year, reassuring investors who are wary of the sky-high spending of its rivals.
Apple Expands Wearables Portfolio With New AirPods Max: What's Ahead?
AAPL unveils AirPods Max 2 with stronger ANC and new audio features as wearables sales slip and competition from Alphabet and Garmin heats up.
Apple: Embracing AI The Way It Knows Best, Through Design (Rating Upgrade)
Apple's AI strategy centers on design and integration. Instead of competing on model scale, it embeds AI into iOS, macOS, and devices, making AI invisible and intuitive for everyday users. Apple leverages its 2.5B-device ecosystem and hybrid AI stack (on-device + cloud) to deliver privacy, reliability, and usability while hyperscalers fund the most expensive AI infrastructure. The result is a stable AI platform business: slower growth but durable cash flow, massive buybacks, and “safe-haven” status as Apple becomes the primary hardware interface for consumer AI.
Tim Cook squashes retirement rumors, says he 'can't imagine life without Apple'
Cook told ABC's "GMA" that reports he was preparing to step aside were a rumor and said he “can't imagine life without Apple.” His comments follow a turbulent stretch for Apple's leadership team and renewed criticism that the company is falling behind in AI under its current structure.
Apple Launches a Price War Its Rivals Can't Afford to Fight
Apple Inc. NASDAQ: AAPL isn't a brand you associate with half-price sales or the clearance rack. But the company has taken a non-traditional step in non-traditional times by launching its cheapest laptop, the MacBook Neo, and a lower-priced smartphone, the iPhone 17e—both priced at $599.
