Apple on Tuesday announced that it will begin to allow advertisers to target customers on Apple Maps, starting in the U.S. and Canada later this summer. The ads will be available to any size business that has a physical location and has already created a business listing on Apple Maps.
Apple (AAPL) concluded the recent trading session at $251.49, signifying a +1.41% move from its prior day's close.
Bank of America's latest Asia supply chain checks suggest Apple Inc (NASDAQ:AAPL, XETRA:APC) is preparing to introduce its first foldable iPhone in 2026, as the firm reiterated its ‘Buy' rating while modestly lowering its price objective to $320 from $325. Shares traded hands at $252 on Monday afternoon.
The innovative minds behind the Artificial Intelligence (AI) revolution will become very rich, but the genius innovators their advances spawn will become quite a bit richer. That's why Apple is so well positioned for what's ahead.
Apple's next Worldwide Developers Conference will be held from June 8 to June 12 online and at its headquarters in Cupertino, California, the company announced Monday.
Analysts point to strong consumer interest in what could be a “major form-factor change” for Apple.
Apple shares rose 1.69% on Monday, as investors reacted to strong signals across its product ecosystem—from resilient iPhone demand to robust early traction for its latest MacBook product—despite ongoing regulatory pressure in China. The gains come as fresh data and commentary point to improving consumer demand trends, particularly in key markets, alongside continued expansion of Apple's ecosystem.
So far in 2026, Apple (NASDAQ: AAPL) stock has managed to evade the worst of the big tech selloff and might soon see its participation in the artificial intelligence (AI) boom accelerate.
Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
BofA cut its price target on Apple (AAPL) to $320 from $325 as the stock faces a short-term slump. Tom White offers a look into the key levels to watch and gives his explanation as to where shares can experience a rebound.
Despite the partnership with Alphabet (NASDAQ: GOOGL) promising greater artificial intelligence (AI) integration for Apple (NASDAQ: AAPL), advanced AI models remain rather bearish for the second quarter (Q2) of 2026 for the technology giant.
The Chinese smartphone market is rough these days for companies not named “Apple.” The iPhone maker's sales in China — the world's largest smartphone market — jumped 23% in the first nine weeks of this year amid a 4% market downturn, according to data released Thursday (March 19) by Counterpoint Research.