Apple increased prices on select MacBooks and iPads Thursday morning on the heels of a blowout Micron earnings report.
The artificial intelligence boom is creating winners and losers in places many investors never expected.
Apple on Thursday announced price hikes for laptops and tablets ranging from $100 to $300 per item after CEO Tim Cook warned higher memory and storage costs fueled by the AI surge would make the increases "unavoidable.”
Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry's datacenter buildout.
The increases come a week after Tim Cook said higher memory costs made them “unavoidable.”
Shares of tech giant Apple Inc. NASDAQ: AAPL are trading just under $300 this week, as they continue to bounce off their low from earlier this month and move back towards the all-time high they hit a few weeks ago.
Mid-year 2026 is a stress test for long-term conviction. The S&P's mega-cap leaders have diverged sharply this year, with Microsoft giving back gains as AI capex skeptics resurface, Visa drifting on litigation noise, and Apple riding the iPhone 17 cycle.
Apple aims to release "better and more" TV shows and movies on its streaming service and in movie theaters, senior executive Eddy Cue told Reuters as he accepted an entertainment industry honor in France.
Shares of Apple Inc NASDAQ: AAPL are trading just below $300 this week, having staged a steady recovery from last week's lows that followed the start of its Worldwide Developers Conference (WWDC).
Shares of tech giant Apple Inc. NASDAQ: AAPL are trading just under $300 this week, as they continue to bounce off their low from earlier this month and move back towards the all-time high they hit a few weeks ago.
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Millions of UK Apple customers are to be included in a class action lawsuit against the tech giant over the storage system iCloud.