Amazon's annual Prime Day event is taking place June 23-26, the company announced on Tuesday. This year, the e-commerce giant is holding the deals event earlier than usual, as Prime Day is typically held in July.
Amazon's Prime Day hasn't been confined to a single day for some time now. That multi-day trend will continue this year, though the shopping event will take place a few weeks earlier than usual, the eCommerce giant announced Tuesday (June 2).
Amazon's annual Prime Day event is scheduled for June 23 through June 26. The four-day shopping fest comes after U.S. consumer sentiment dropped in May to a record low.
Amazon.com will host its annual Prime Day sales event from June 23 to June 26 after launching the event in July for the past five years, citing major holidays and sporting events as factors in its decision.
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Last June, Amazon said it would invest 40 billion pounds (about $53.9 billion) in the U.K. from 2025-2027. One year later, the company said it is more than a third of the way to that goal.
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