The Clorox Company (CLX)

Overview

The Clorox Company, established in 1913 and headquartered in Oakland, California, represents a significant footprint in the global market for consumer and professional products. With a diverse portfolio divided into four main segments: Health and Wellness, Household, Lifestyle, and International, the company addresses various consumer needs worldwide. The Clorox Company distinguishes itself by offering a wide range of high-quality products, from cleaning supplies and cat litter to natural personal care and water-filtration systems. It serves a broad spectrum of retail channels and consumers, deploying an effective mix of mass retail, e-commerce, and direct sales strategies to reach its market.

Products and Services

The Clorox Company's product offerings are diverse and segmented according to consumer needs and global market demands, as outlined below:

• Health and Wellness: This segment includes household cleaning products like laundry additives, disinfectants, and home care under recognized brands such as Clorox, Pine-Sol, and Liquid-Plumr. Clorox also addresses professional cleaning needs with CloroxPro and Clorox Healthcare, besides offering food service products under the Hidden Valley brand and a range of vitamins and supplements under brands like RenewLife and Rainbow Light in the U.S.
• Household: In this category, Clorox provides solutions for everyday home maintenance, including Fresh Step and Scoop Away cat litter, Glad bags and wraps, and Kingsford grilling products, primarily addressing the U.S. market's needs.
• Lifestyle: Catering to more specialized consumer preferences, this segment offers Hidden Valley dressings, dips, and seasonings, Burt's Bees natural personal care products, and Brita water-filtration systems, mainly for U.S. consumers looking for quality and sustainability.
• International: Reflecting Clorox's global reach, this segment delivers a wide array of products, such as laundry additives, home care, digestive health products, and natural personal care internationally. Brands like Clorox, Pine-Sol, and Burt's Bees are made available alongside regional favorites like Ayudin and Poett, reaching consumers across various international markets through robust distribution networks.

The Clorox Company markets its products through extensive retail channels, including mass retailers, grocery outlets, warehouse clubs, and online platforms, ensuring broad accessibility for consumers worldwide. Additionally, the company leverages a direct sales force for more targeted distribution efforts, highlighting its comprehensive approach to market penetration and consumer engagement.