Household & Personal Products
Industry
|
Consumer Defensive
Sector
|
Ms. Linda Rendle
CEO
|
NYSE
Exchange
|
US1890541097
ISIN
|
United States
Country
|
8,100
Employees
|
-
Last Dividend
|
-
Last Split
|
21 Mar 1983
IPO Date
|
The Clorox Company, established in 1913 and headquartered in Oakland, California, represents a significant footprint in the global market for consumer and professional products. With a diverse portfolio divided into four main segments: Health and Wellness, Household, Lifestyle, and International, the company addresses various consumer needs worldwide. The Clorox Company distinguishes itself by offering a wide range of high-quality products, from cleaning supplies and cat litter to natural personal care and water-filtration systems. It serves a broad spectrum of retail channels and consumers, deploying an effective mix of mass retail, e-commerce, and direct sales strategies to reach its market.
The Clorox Company's product offerings are diverse and segmented according to consumer needs and global market demands, as outlined below:
The Clorox Company markets its products through extensive retail channels, including mass retailers, grocery outlets, warehouse clubs, and online platforms, ensuring broad accessibility for consumers worldwide. Additionally, the company leverages a direct sales force for more targeted distribution efforts, highlighting its comprehensive approach to market penetration and consumer engagement.