Google's online search empire faces is being targeted with a fresh probe under the United Kingdom's sweeping new online competition law, officials announced on Tuesday.
Google is the first tech company investigated under the United Kingdom's new competition law. The Competition and Markets Authority (CMA) began its first strategic market status (SMS) designation investigation under the new digital markets competition regime, which came into force at the start of the year, according to a Tuesday (Jan. 14) press release.
The U.K.'s Competition and Markets Authority said Tuesday that its investigation would assess Google's position in search and search-advertising services.
Google could be required to hand over data it collects to businesses as the UK competition regulator launched an investigation into the tech giant.
Since Jan. 1, the U.K.'s Competition and Markets Authority (CMA) has been granted new powers to regulate digital markets, investigate firms, impose remedies and enforce sanctions. The newly introduced Digital Markets, Competition and Consumers Act (DMCC) closely aligns with the European Union's Digital Markets Act, sharing similar powers and obligations.
It will be the first investigation under a new digital markets competition regime that could force the company to change its conduct.
Britain's competition watchdog flexed new digital market powers on Monday for the first time with an investigation into Google's search and search ad businesses.
Regulators in the United Kingdom have opened an investigation into the market position of the search and advertising services of Alphabet's (GOOGL) Google, the first under new antitrust rules that went into effect with the start of the new year.
Google is facing a major probe from the UK competition watchdog under the new digital markets competition regime. Under the new rules, which came into force this month, the Competition & Markets Authority (CMA) must decide whether a small group of large tech companies should be handed "strategic market status" where they will be governed by special conduct requirements or interventions to improve competition for consumers and businesses.
A Russian district court fined Alphabet's Google 8 billion roubles ($77.9 million) on Tuesday for non-compliance.
Britain's competition watchdog said Tuesday that it's opening a formal antitrust investigation into Google's search and search advertising business.
Britain's antitrust regulator said on Tuesday it would investigate Google's search services using its new powers to see how they impact consumers and businesses, including advertisers, news publishers and rival search engines.