Investor sentiment towards US-exposed bookmakers such as Flutter Entertainment PLC (LSE:FLTR, NYSE:FLUT), Draftkings Inc (NASDAQ:DKNG) Entain PLC (LSE:ENT) is currently dominated by "caution and fear" due to the rise of prediction markets. This was one of the key takes from the Berenberg leisure analysts after a trip to the US, where they encountered “the most concern and fear we have felt since 2022” due to the fast-developing prediction market space and a fear that it will eat the lunch of the sports betting and iGaming industry.
DKNG, FARM and GDEN have been added to the Zacks Rank #5 (Strong Sell) List on Nov. 7, 2025.
While the top- and bottom-line numbers for DraftKings (DKNG) give a sense of how the business performed in the quarter ended September 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.
| Gambling, Resorts & Casinos Industry | Consumer Cyclical Sector | Jason D. Robins CEO | XBER Exchange | US26142V1052 ISIN |
| US Country | 5,100 Employees | - Last Dividend | - Last Split | 24 Apr 2020 IPO Date |
DraftKings Inc. stands out as a pioneer in the digital sports entertainment and gaming industry, with a broad footprint across the United States and international markets. At its core, DraftKings is renowned for revolutionizing the sports betting and gaming sphere through its wide array of consumer products, including online sports betting and casino operations, daily fantasy sports, and innovative media offerings. The company has also made significant strides in retail sports betting, augmenting its digital prowess with physical sportsbook locations. Based in Boston, Massachusetts, DraftKings continues to lead and shape the landscape of digital sports gaming by developing cutting-edge software for sports betting and casino gaming, tailored for both online platforms and brick-and-mortar retail sportsbooks. With a commitment to expanding the boundaries of sports entertainment and gaming, DraftKings has also ventured into the digital collectibles market, introducing the DraftKings Marketplace. This platform serves as a conduit for the sale and trade of curated non-fungible tokens (NFTs), making digital collectibles more accessible to the mainstream audience.
DraftKings delivers an immersive experience in sports betting and casino gaming, allowing users to engage in these activities online with ease and convenience. This platform caters to a wide array of betting preferences, covering numerous sports and casino games, and is designed to meet the needs of gamblers of all levels.
A pioneer in the daily fantasy sports arena, DraftKings offers enthusiasts the chance to build fantasy sports teams and compete in various contests based on player performances in real-world sports. This service combines the excitement of sports betting with the strategy of fantasy sports management.
To enhance the sports betting and gaming experience, DraftKings provides a range of media content related to sports betting and fantasy sports. This includes insights, tips, news, and analyses to keep users informed and engaged.
Beyond its digital offerings, DraftKings expands its reach through retail sportsbooks, offering a physical venue for sports fans to place bets, watch games, and enjoy a communal atmosphere with other enthusiasts.
DraftKings takes pride in the design and development of sophisticated software solutions for sports betting and casino gaming. Tailored for both online and retail implementations, this software caters to the operational needs of sportsbooks and iGaming operators, ensuring seamless and efficient gaming experiences.
The DraftKings Marketplace marks the company's foray into the digital collectibles sphere, offering an ecosystem for the trading and collecting of NFTs. This platform features curated NFT drops and supports secondary-market transactions, making it easier for collectors and enthusiasts to access digital collectibles.