The reported divorce between Chip Wilson and Shannon "Summer" Wilson ends a marriage and business partnership that helped build Lululemon into a global athleisure brand.
Nike, Dick's Sporting Goods, and Lululemon are all deep in the red while the broader retail sector climbs, and the divergence within athletic goods raises a harder question than which stock to buy next.
lululemon athletica receives a 'Sell' rating despite a sharp post-earnings drop and tempting valuation near $100. Core business momentum is deteriorating: Americas revenue fell 8%, comps down 12%, and Q3 guidance signals another 10–11% decline. Headline margin strength is misleading, as a one-time $134.5M tariff refund inflated gross margin by 560 bps; underlying profitability is weakening.
The athletic-wear darling had fallen a long way from its peak, but a tentative recovery in the shares was starting to raise hopes that its troubles were finally bottoming out. Unfortunately for the bulls, the release of its Q2 2026 earnings report shattered that illusion.
Shares of the pricey yoga pants-maker plunged nearly 18% on Friday to an eight-year low after weak Americas sales forced it to slash its full-year outlook.
Shares of Lululemon Athletica (Nasdaq: LULU) are down more than 20% in premarket trading on Friday.
Lululemon Athletica Inc (NASDAQ:LULU) is down 17.7% at $100.25, trading at eight-year lows after the retailer issued disappointing current-quarter and full-year guidance.
LULU's Q2 EPS beat estimates as tariff refunds boost margins, but softer demand and lower sales pressure the outlook as sales trends remain challenged.
lululemon athletica inc. faces intensifying revenue declines, missing Q2 estimates and guiding for its first full-year revenue drop since going public. Americas weakness deepened with 8% revenue and 12% comp sales declines; international growth stalled, notably with China revenues down 2%. Q2 EPS beat was driven by $134.5M in tariff refunds, masking underlying margin and profitability deterioration.
Lululemon Athletica Inc (NASDAQ:LULU) shares fell 17% in early Friday trading after the athletic apparel retailer reported weaker comparable sales and cut its full-year guidance. Second-quarter revenue was $2.4 billion, down 4% year-over-year and below the $2.46 billion estimate, with comparable sales down 9%.
Shares of Lululemon Athletica (NASDAQ:LULU | LULU Price Prediction) are down 20% to $97.85 in Friday morning trading after the athletic-apparel retailer released Q2 FY2026 results and slashed its full-year outlook for the second time this year.
Incoming Lululemon Athletica chief executive Heidi O'Neill has a number of challenges ahead of her.