Netflix Inc (NASDAQ:NFLX, XETRA:NFC) has increased the cost of its US subscription plans for the first time since January 2025. The change affects all tiers of the streaming service, including the ad-supported, standard, and premium plans, as well as pricing for additional members.
The streaming giant raised prices early last year.
Netflix has increased prices on all its plans in the U.S., as the streaming giant pushes into new programming formats such as video podcasts and live sporting events.
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The streaming service last raised prices in January 2025.
Netflix has quietly hiked its prices once again. The streaming giant's most affordable, ad-supported tier now costs $8.99 per month, up from the previous $7.99 monthly subscription fee, Netflix confirmed to TechCrunch in an email.
Netflix has raised the monthly subscription prices across its three major tiers, the second hike at the streamer since the beginning of the year. The new pricing bumps the fee to $8.99 a month for Netflix's Standard with Ads tier, up $1; its Standard tier now costs $2 more to $19.99 per month; while its Premium plan also went up $2, to $26.99.
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