The Trade Desk, Inc. Class A (TTD)
Summary
TTD Chart
The Trade Desk stock: Bullish patterns emerge despite mounting business woes
The Trade Desk stock has been in a freefall this year and is hovering at the lowest level since January 2019. It has slumped from a record high of $141 to the current $13.5, with its market cap falling from a record high of $63.35 billion to the current $6.38 billion.
Trade Desk Unveils Kokai Zuma With New Agentic AI Capabilities
The Trade Desk's Kokai Zuma adds agentic AI, enhanced forecasting and simpler measurement as macro pressures weigh on near-term growth.
Can Gracenote's Integration Give TTD an Edge in CTV Advertising?
The Trade Desk deepens its CTV push with Gracenote's content data, giving advertisers more precise, contextual tools for programmatic TV buying.
The Trade Desk, Inc. Class A (TTD) FAQ
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The Trade Desk, Inc. Class A Profile
| Software Industry | Information Technology Sector | Shaoren Liu CEO | XMEX Exchange | US88339J1051 ISIN |
| US Country | 3,843 Employees | - Last Dividend | 17 Jun 2021 Last Split | 21 Sep 2016 IPO Date |
Overview
The Trade Desk, Inc. is a pioneering technology firm that has fundamentally transformed the digital advertising landscape since its inception in 2009. Operating globally, the company empowers ad buyers through its advanced, self-service cloud-based platform, enabling sophisticated planning, managing, optimizing, and measuring of data-driven digital ad campaigns. The Trade Desk supports a wide range of ad formats and channels including video, display, audio, digital-out-of-home, native, and social, catering to multiple devices such as desktops, mobile devices, televisions, and streaming platforms. By providing comprehensive data and value-added services, The Trade Desk caters to a diverse clientele that includes advertising agencies, brands, and other ad service providers. With its headquarters in Ventura, California, The Trade Desk has firmly established itself as a leader in the technology-driven advertising sector, committed to innovation and client success.
Products and Services
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Self-Service Platform
The core of The Trade Desk's offering is its self-service platform, which integrates sophisticated technology to facilitate the planning, execution, optimization, and analysis of digital advertising campaigns. This platform is accessible to advertisers and provides them with tools to target audiences effectively across multiple digital channels and ad formats.
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Data-Driven Campaigns
Leveraging big data, The Trade Desk enables advertisers to make informed decisions, optimizing their campaigns for maximum effectiveness and ROI. This encompasses a variety of data analytics tools and services designed to harness insights from campaign performance and audience behavior.
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Diverse Ad Formats and Channels
The platform supports an expansive array of ad formats including video, display, audio, and more, across different channels such as digital-out-of-home, native, and social media. This flexibility allows advertisers to creatively and effectively reach their target audience in various contexts.
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Multi-Device Targeting
Understanding the importance of reaching audiences regardless of their device choice, The Trade Desk's technology is designed for compatibility across desktops, mobile devices, televisions, and streaming devices. This ensures that advertisers can deliver their messages to audiences at the right time, in the right format, and on the right device.
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Value-Added Services
Beyond its primary advertising technology, The Trade Desk offers additional services that enrich its clients' advertising efforts. These may include advanced audience targeting, customized reporting, and strategic advice, all aimed at enhancing ad performance and achieving business outcomes.
