Instacart's AI-pricing experiments can charge customers up to 23% more for identical products, potentially costing families $1,200 extra annually through hidden markups.
The grocery-delivery company's stock was down in morning trading after a report said it displayed several different prices for users who added the same item from the same store at the same time.
Instacart's algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store, according to a new study. The grocery delivery platform said some of its retail partners run limited pricing tests, but it denied that they use personal data or change prices in real time.
| Specialty Retail Industry | Consumer Discretionary Sector | Chris Rogers CEO | NASDAQ (NGS) Exchange | 565394103 CUSIP |
| US Country | 3,265 Employees | - Last Dividend | 21 Nov 2007 Last Split | 19 Sep 2023 IPO Date |
Maplebear Inc., operating under the commercial name Instacart, is a prominent player in the online grocery delivery sector, serving customers across North America. Since its inception in 2012, Instacart has revolutionized the way people shop for groceries by offering a seamless, convenient online shopping experience. With its headquarters located in San Francisco, California, Instacart has quickly grown to become a key service provider for consumers seeking the convenience of home-delivered groceries and a variety of other retail items.