Instacart said effective immediately, it is ending all item price tests on its platform, and will not charge different prices for the same items.
Instacart agreed to pay $60 million to settle a Federal Trade Commission lawsuit that alleged the company engaged in deceptive tactics.
Instacart will pay $60 million in refunds to settle allegations by the U.S. Federal Trade Commission that it deceived consumers with false advertising. The federal agency alleged Instacart misled consumers with unlawful tactics, causing them to pay higher fees while also denying refunds.
The US Federal Trade Commission (FTC) has issued a civil investigative demand to Instacart (NASDAQ:CART) for information on its Eversight tool, which allows retailers to test price changes through A/B experiments, the company said. The move comes after reports last fall, including by Consumer Reports, found that identical grocery baskets often cost an average of 7% more online, potentially adding about $1,200 annually to a typical family of four's grocery bills.
Maplebear stock was dropping following a report that the FTC has sent Instacart a civil investigative demand over its use of AI-set pricing.
According to Reuters, Instacart is currently getting the regulatory equivalent of a throat-clearing from the FTC, which has sent the grocery delivery platform a civil investigative demand regarding its AI-powered pricing tool, Eversight. Put another way, the agency wants to know why some people are paying significantly more for their organic granola than others.
Instacart shares plunge 11% on report that FTC is probing company over AI pricing tool
The grocery delivery service Instacart is using artificial intelligence to experiment with prices and charge some shoppers more than others for the same items, a new study found.
Instacart's AI-pricing experiments can charge customers up to 23% more for identical products, potentially costing families $1,200 extra annually through hidden markups.
The grocery-delivery company's stock was down in morning trading after a report said it displayed several different prices for users who added the same item from the same store at the same time.
Instacart's algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store, according to a new study. The grocery delivery platform said some of its retail partners run limited pricing tests, but it denied that they use personal data or change prices in real time.
Instacart remains a buy despite competitive and advertising headwinds, trading at a compelling 7.7x EV/FY26 adjusted EBITDA multiple. CART delivered 10% revenue growth and 22% adjusted EBITDA growth in Q3, with disciplined cost control supporting margin expansion to 30%. Competitive risks from Uber Eats, DoorDash, and Amazon Fresh are rising, while advertising revenue growth is expected to slow further near-term.