First Watch Restaurant Group, Inc. (FWRG)

Overview

First Watch Restaurant Group, Inc., headquartered in Bradenton, Florida, is a distinguished player in the U.S. dining industry, operating and franchising restaurants under the renowned First Watch trade name. Originating in 1983, the company has evolved significantly over the years. It underwent a significant rebranding from its former identity, AI Fresh Super Holdco, Inc., by adopting its current name in December 2019. This rebranding reflects its focus on providing exceptional dining experiences as it continues to grow and cement its presence across the United States.

Products and Services

• Restaurant Operations

  First Watch specializes in operating a network of dining establishments that offer a unique blend of traditional and innovative breakfast, brunch, and lunch options. These restaurants are strategically located across the United States, ensuring a broad demographic reach. The ambiance in each restaurant is carefully crafted to enhance the dining experience, making it a preferred choice for various occasions.

• Franchising

  In addition to direct operations, First Watch extends its brand through franchising, offering entrepreneurs and business owners the opportunity to be part of its success story. The franchising model is built on a strong foundation of support and collaboration, ensuring that each franchisee has the tools, training, and resources needed to succeed. This approach has allowed First Watch to expand its footprint and bring its distinctive dining experience to more communities across the country.