Summary
Wendy's: The Market Hates The Reset - I'm Buying It
The Wendy's Company is upgraded to Strong Buy, trading at a deep discount despite robust cash flows and a well-covered 8.25% dividend yield. WEN's turnaround strategy includes 5–6% U.S. store closures in 2026, international expansion, and a focus on marketing, value, and quality to drive recovery. 2026 guidance is conservative: flat global sales, Adjusted EBITDA of $460–$480M, and free cash flow of $190–$205M, supporting a ~54% payout ratio.
Wendy's Stock Surges After Billionaire Nelson Peltz Calls It Undervalued
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Wendy's shares soar 15% after billionaire Nelson Peltz says stock is undervalued
The investor's Trian hedge fund firm has spoken with possible financing sources, co‑investors, and strategic partners about potential deals including an acquisition or other major transactions that could give the firm control of Wendy's.
The Wendy's Company (WEN) FAQ
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The Wendy's Company Profile
| Hotels, Restaurants & Leisure Industry | Consumer Discretionary Sector | Kenneth Cook CEO | NASDAQ (NGS) Exchange | 95058W100 CUSIP |
| US Country | 4,833 Employees | 2 Mar 2026 Last Dividend | 10 Sep 1985 Last Split | 17 Mar 1992 IPO Date |
Overview
The Wendy's Company, having evolved significantly since its inception, operates as a key player in the quick-service restaurant sector both within the United States and at an international level. With its operations segmented into Wendy's U.S., Wendy's International, and Global Real Estate & Development, the company demonstrates a broad and adaptable approach to its business strategy. Initially known as Wendy's/Arby's Group, Inc., the organization underwent a rebranding to The Wendy's Company in July 2011, marking a pivotal moment in its history. Founded in 1969 and with its headquarters nestled in Dublin, Ohio, The Wendy's Company has a rich heritage of being a pioneer in the fast food industry, notably for its hamburger sandwiches.
Products and Services
- Hamburger Sandwiches
Specializing in hamburger sandwiches, The Wendy's Company has carved a niche for itself in the quick-service restaurant industry. Offering a diverse range of hamburgers that have gathered a loyal customer base, the company focuses on quality, flavor, and innovation to stand out in a competitive market.
- Operating, Developing, and Franchising Quick-Service Restaurants
At the core of its business model, The Wendy's Company is deeply involved in the operation, development, and franchising of quick-service restaurants. This multifaceted approach allows for a wide-reaching impact across various markets, ensuring the brand's presence is felt in numerous communities both in the U.S. and internationally.
- Real Estate Ownership and Leasing
A unique aspect of The Wendy's Company's strategy involves owning and leasing real estate properties. This facet of the business not only supports its operational goals but also establishes a solid foundation for growth and expansion. By investing in real estate, the company secures strategic locations for current and future restaurant sites, underscoring its long-term vision.
